'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]

Other news stories related to: "'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)"


B&N Completes College Group Spinoff

Barnes & Noble has completed the separation of its retail operation from its college business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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Historic Day One Sales for 'Watchman'

Barnes & Noble and Book-A-Million have both pronounced that 'Go Set a Watchman' had the largest first day sale of any adult fiction book in the history of both retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
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Barnes & Noble Looks to New Leader to Save NOOK

Ronald Boire, a man with plenty of electronics experience, is taking over as CEO of Barnes & Noble, as the bookseller spins off its education division. The post Barnes & Noble Looks to New Leader to Save NOOK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
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Sears Canada Head to Run Barnes & Noble

Ron Boire has been named the next CEO of Barnes & Noble, Inc., beginning September 8. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
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How do I become ... a literary agent

A keen business mind and real commitment to the publishing industry are vital for a job that is all about selling – shy and retiring types need not apply Gordon Wise has been a literary agent at Curtis Brown for 10 years, and has a wide range of clients, from celebrities like Miranda Hart to... Continue reading at The Guardian

[ The Guardian | 2015-07-01 00:00:00 UTC ]
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Campbell, Guenther Named Board Directors at B&N

Barnes & Noble has appointed Ann-Marie Campbell, president, Southern division, The Home Depot; and Paul B. Guenther, former president of PaineWebber Group, Inc., as new independent board directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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EL James in New York exclusive Grey signing

Fifty Shades of Grey author E L James will sign copies of the new book in the series, Grey (Arrow), at Barnes & Noble in New York City on the book's release date next Thursday (18th June).  It will be the author’s only New York City book signing appearance for the novel, which will be... Continue reading at The Bookseller

[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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B&N to Host 'Mockingbird' Discussion at Stores Across Country

On June 18, Barnes & Noble will be holding "Page & Screen" discussion events about Harper Lee's 'To Kill a Mockingbird' at all stores nationwide, in anticipation of the release of Lee's second novel, 'Go Set a Watchman,' on July 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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New Fifty Shades Hits #1, as Vintage Heads to Press for 1.25 Million Copies

In a matter of hours, pre-orders pushed 'Grey: Fifty Shades of Grey as Told by Christian,' to the top of the Barnes & Noble and Amazon bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Twenty-Five Years Of Discovery

On May 12, nearly 300 people gathered at the Standard Hotel in New York City’s Meatpacking District to celebrate 25 years of Barnes & Noble’s Discover Great New Writers Program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Profits Rose 14% at B&N in Third Quarter

Net income increased 14% at Barnes & Noble in the third quarter ended January 31, 2015, to $72.1 million. Total revenue fell 1.7%, to $1.97 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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B&N to separate its businesses

Barnes & Noble has announced it will separate its Nook and retail arm from its education business by August this year. The US bookseller said the planned separation will create two independent publicly traded companies, one comprising of its B&N College stores and the other comprising... Continue reading at The Bookseller

[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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Why is the forthcoming book 'The ABLES' already appearing on bestseller lists?

'ABLES' is appearing on Barnes & Noble and Amazon bestseller lists already but isn't being published until May. It follows teenager Phillip, who attends a school for those with special powers. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-21 00:00:00 UTC ]
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Harris attacks BBC books coverage

Novelist Robert Harris calls on the BBC to give books more coverage "at a time when they're really fighting like crazy for a bit of space". Continue reading at BBC News

[ BBC News | 2015-01-28 00:00:00 UTC ]
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B&N's Klipper to retire

Barnes & Noble’s retail c.e.o Mitchell Klipper is to retire from the role in May after 28 years at the company.  Klipper will step down as the chief executive of the Retail Group at the end of Barnes & Noble’s fiscal year, but will act as a special advisor on real estate and other... Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Store Holiday Sales Rose at B&N

For the nine week period ended January 3, 2015, sales through Barnes & Noble's retail physical stores plus BN.com rose 0.2%, hitting $1.1 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-08 00:00:00 UTC ]
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Barnes & Noble holiday sales edge up

Barnes & Noble Inc. said Thursday that a key sales measure rose 1.7% during the holiday season as sales of physical books continued to stabilize. The news sent shares rising 4.6% in premarket... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-01-08 00:00:00 UTC ]
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B&N to buy back Pearson's Nook shares

Barnes & Noble is to buy back the stake Pearson acquired in its Nook Media business for $27.7m in cash and stock, ahead of a split of the business in 2015, the Wall Street Journal has reported. The split follows that of B&N and Microsoft earlier this month. Continue reading at The Bookseller

[ The Bookseller | 2014-12-25 00:00:00 UTC ]
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B&N Buys Out Pearson's Nook Stake

Barnes & Noble has reached an agreement with Pearson to buy out the publisher’s stake in Nook Media for $13.7 million in cash plus 602,927 shares of B&N common stock. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
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Can Barnes & Noble's Black Friday 'secret weapon' reverse the chain's slumping sales?

Barnes & Noble will be offering 500,000 copies of signed works by major authors to kick off the holiday shopping season. But will it be enough? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-11-26 00:00:00 UTC ]
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