Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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After reporting disappointing Q1 results on Thursday, Barnes & Noble saw its stock price jump on Friday following a new investment by Richard Schottenfeld, the head of an eponymous investment firm that took a 5.58% stake in the book chain in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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Barnes & Noble Inc. began its new fiscal year with disappointing results as the turnaround promised by its recently ousted chief proves elusive. Same-store sales at the book and gift seller slipped... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-09-06 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Taking head-on the critics who say that fine television and film production is eroding publishing's storytelling imprimatur, the Publishers Association's report asserts that the best–and best-earning–productions 'begin with a book.' The post New Report: Publishers Association Says the Best of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Barnes & Noble's sudden firing of its CEO after only 14 months on the job dealt another setback to the embattled book seller as it struggles against stiffer competition from Amazon.The sudden vacancy at the top leaves Barnes & Noble treading water while it looks for a new leader, says... Continue reading at Advertising Age
[ Advertising Age | 2018-07-05 00:00:00 UTC ]
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Barnes & Noble has fired CEO Demos Parneros for violating company policies and said he'll exit the post without severance.A spokeswoman declined to say why he'd been terminated. It was "not due to any disagreement with the company regarding its financial reporting, policies or practices or... Continue reading at Advertising Age
[ Advertising Age | 2018-07-04 00:00:00 UTC ]
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Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it's also looking to bring those shows to other forms of media, including TV and books. The post Elisabeth Murdoch’s Vertical Networks shoots for TV, books appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-25 00:00:00 UTC ]
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From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff
[ Stuff | 2018-04-23 00:00:00 UTC ]
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There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Terry Pratchett's City Watch series, an eight-strong subset of the late author's 41 Discworld books, is being adapted by BBC Studios for a new television series called "The Watch". Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Usborne has bought a new middle grade title by Matt Brown, a DJ, TV presenter and the author of the Compton Valance series. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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We’ve gathered a selection of children’s and YA authors to meet at this year’s Winter Institute, will take place January 22–25 in Memphis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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A selection of notable adult and children’s authors to meet at the institute, whose books are due out between now and the end of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-12 00:00:00 UTC ]
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I know there are some people done with their holiday shopping; I am not one of them. If you, like me, still have some gifts to get, this newsletter may be able to help you. (Your friends and family like books, right?) I’m L.A. Times books editor Carolyn Kellogg with this week’s newsletter. YOUR... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-23 00:00:00 UTC ]
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Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert: Moz The Monster, which is published today to coincide with the ad's launch. Continue reading at The Bookseller
[ The Bookseller | 2017-11-11 00:00:00 UTC ]
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TV creators are raiding the sci-fi section like never before—for some obvious, and not-so-obvious, reasons. Continue reading at Wired
[ Wired | 2017-10-05 00:00:00 UTC ]
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From the Frankfurt Book Fair New York Editors Trip this summer, here are some of the hottest German children's books you shouldn't miss this year. The post Rights Tips: German Children’s Books to Watch for at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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