'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Rights Tips: German Children’s Books to Watch for at Frankfurt

From the Frankfurt Book Fair New York Editors Trip this summer, here are some of the hottest German children's books you shouldn't miss this year. The post Rights Tips: German Children’s Books to Watch for at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age

[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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PW Star Watch and Frankfurt Book Fair Announce 2017’s Top Honorees

From 45 honorees, five shortlisted contenders will be revealed on September 4, a PW Star Watch 'Superstar' to be named on September 6 in New York City. The post PW Star Watch and Frankfurt Book Fair Announce 2017’s Top Honorees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-09 00:00:00 UTC ]
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Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands

Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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PBS to Unveil America's Favorite Books in New TV Series

The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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The Book People acquires gift company Qwerkity

The Book People has acquired gift company Qwerkity, heralding its “natural” expansion into the gift market. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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LKP collaborates with Little White Lies for books and gifts line

Laurence King Publishing (LKP) has joined forces with independent film magazine, Little White Lies, to collaborate on a new line of movie-themed books and gifts.   Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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The Handmaid's Tale tops book charts after TV series UK debut

Margaret Atwood’s 1985 novel rockets to number one on Amazon after Channel 4 begins airing series starring Elisabeth MossThe Handmaid’s Tale, the 1985 novel by Margaret Atwood envisaging a hellish dystopia where the US is ruled by an ultra-far-right regime that treats women as chattels, has... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Mayfield Books & Gifts sold to Outstanding MD

NMD Trading Company has sold book supply company Mayfield Books & Gifts to Cornwall-based distributor Outstanding MD. Continue reading at The Bookseller

[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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Publishers Weekly and Frankfurt Book Fair Open Nominations for 2017’s PW Star Watch

The PW Star Watch program provides its annual Superstar with a trip to Frankfurt Book Fair and a network of contacts in the world publishing industry. The post Publishers Weekly and Frankfurt Book Fair Open Nominations for 2017’s PW Star Watch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
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Rights Watch: Canada’s Westwood Creative Artists at London Book Fair

Excited about a debut psychological thriller, Toronto-based Westwood Creative Artists is a London Book Fair's International Rights Center this week. The post Rights Watch: Canada’s Westwood Creative Artists at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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Weldon Owen to Launch Gift Imprint, Blue Streak Books

Blue Streak Books will launch this spring with former Running Press v-p and publisher Chris Navratil at the helm as associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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WATCH: Obamas score blockbuster book deal

Penguin Random House obtained the rights to the memoirs of Barack and Michelle Obama. Continue reading at ABC News

[ ABC News | 2017-03-01 00:00:00 UTC ]
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Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
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An English Translation of a Japanese TV Series Based on a Swedish Book

A 36-year-old kids' fantasy novel comes to UK and US screens this month. 'Ronya, the Robber's Daughter' is by Astrid Lindgren, author of Pippi Longstocking. The post An English Translation of a Japanese TV Series Based on a Swedish Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english translation #swedish book #pippi longstocking


Eva Longoria Will Read You Your Favorite Book: It's Last Night's New Ads

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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Authors to gift refugee book to MPs

Writers including A L Kennedy, Sebastian Barry and Courttia Newland are to participate in an event which will see MPs given copies of A Country of Refuge (Unbound) in the hopes that this will "change the tone of the debate on refugees". Continue reading at The Bookseller

[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Jaime Carey Leaving Barnes & Noble

Jaime Carey, the long-time B&N executive who was named head of the development and restaurant group in June, will leave the company in February after B&N determined he would no longer have his current duties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Our Favorite Books and Gifts of the Year

In the Slate Plus bonus segment of Thursday’s edition of the Political Gabfest, hosts Emily Bazelon, John Dickerson, and David Plotz discuss their favorite books and gifts of the year. If there were a Slate Plus Gabfest gift guide, what would be on it? Continue reading at Slate

[ Slate | 2016-12-10 00:00:00 UTC ]
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Book and TV rights snapped up for Newham's crime debut

HQ has won two books by debut author Vicky Newham with TV rights selling to Playground Entertainment after a "hard-fought" five-way auction. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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