Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and Microsoft. Some of the reasoning won't be made public until Barnes & Noble provides holiday sales results on January 3rd, but Pearson is clear that it's furthering its online education plans: it wants Nook Media's distribution skills to make a "seamless and effective experience for students." Just when we'll see this harmony is still up in the air, though. Nook Media has yet to outline what Microsoft's partnership means for ebooks and e-readers, let alone how Pearson factors in. We're not expecting a sea change until companies start speaking up.Continue reading Pearson buys a small stake in Nook Media, wants a fast track for digital educationFiled under: MicrosoftCommentsSource: PaidContent Continue reading at 'Engadget'
[ Engadget | 2012-12-29 00:00:00 UTC ]
News tagged with:
#joint venture
#barnes noble
#made public
#sea change
Publishers often want to work closely with ebook outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and... Continue reading at Engadget
[ Engadget | 2012-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#barnes noble
#made public
#sea change
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with:
#digital media
Barnes & Noble has reached an agreement with Pearson to buy out the publisher’s stake in Nook Media for $13.7 million in cash plus 602,927 shares of B&N common stock. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook media
Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
More news stories like this | News stories tagged with:
#supply-chain issues
#digital media
Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#digital media
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
More news stories like this | News stories tagged with:
#buy huffpost
#minority stake
#ad platform
#digital media
Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday
[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with:
#digital media
The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with:
#advertising dollars
#mobile screens
#big tech
#madison avenue
#digital media
Enthuse Group, a specialist international publishing firm, has announced the acquisition of a 51% stake in AA Media Ltd. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#51% stake
Independent content company Kew Media Group is to acquire a stake in author Jeff Norton’s London-based Awesome Media & Entertainment company. Continue reading at The Bookseller
[ The Bookseller | 2017-10-17 00:00:00 UTC ]
More news stories like this |
Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post forget
#rely heavily
#third-party data
The Hodder Education Group has bought Pearson's list of textbooks for primary and secondary schools in Singapore. Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#secondary schools
n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy digital
#advanced talks
#denver post
#$400 million
#people familiar
Barnes & Noble is to buy back the stake Pearson acquired in its Nook Media business for $27.7m in cash and stock, ahead of a split of the business in 2015, the Wall Street Journal has reported. The split follows that of B&N and Microsoft earlier this month. Continue reading at The Bookseller
[ The Bookseller | 2014-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#buy back
An anonymous Microsoft source calls talk about Microsoft planning to buy the Nook Media branch of Barnes & Noble 'nothing more than a rumor.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook media
#barnes noble