Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Just in time for beach reading, Barnes & Noble is releasing a new Nook with a 7.8-inch screen and waterproof design. The new GlowLight Plus has the company's largest E-Ink screen to date, and as with past models users can choose between a cool wh... Continue reading at Engadget
[ Engadget | 2019-05-23 17:05:00 UTC ]
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Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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Oh, the copies of "Oh, the Places You'll Go!" every student receives when they graduate. There's nothing wrong with Dr. Seuss, of course, but by the time that young person in your family walks on the stage to claim her diploma, she's probably received that children's classic several times.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-09 18:35:00 UTC ]
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Zaffre has bought two new novels from Stacey Halls as TV rights for her debut, The Familiars, have been snapped up. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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Headline has acquired two books to tie-in with a new TV series based on Neil Gaiman and Terry Pratchett’s Good Omens. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Late children’s author Mal Peet's final book, The Murdstone Trilogy (David Fickling Books), will be adapted for TV by the dramatist behind Hilary Mantel’s "Wolf Hall" for a newly formed production company. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Orion Spring has acquired world rights to four self-help titles by "This Morning" TV therapists Nik and Eva Speakman. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book... Continue reading at AdWeek
[ AdWeek | 2018-12-11 00:00:00 UTC ]
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The 2018 holiday reading list from the philanthropist is here, covering everything from killer robots to meditation. If you want to make sense of the world, you need to learn more about it. That’s the prevailing theme behind every single one of billionaire philanthropist Bill Gates’s biannual... Continue reading at Fast Company
[ Fast Company | 2018-12-03 00:00:00 UTC ]
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In a letter to the court last week, lawyers for Demos Parneros contend that “as a matter of law” B&N lacks the foundation to recover anything from its former CEO, and further suggest that the retailer’s theory that Parneros purposefully derailed the sale of the company to preserve his role... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-26 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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At a 20-minute initial conference, lawyers for Demos Parneros portrayed the fired CEO as a respected executive who is now "unhirable" after being wrongly dismissed for alleged sexual harassment. Lawyers for Barnes & Noble said they have "a different view of the facts." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-13 00:00:00 UTC ]
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Beleaguered US bookselling chain Barnes & Noble has said it has received "expressions of interest from multiple parties in making an offer to acquire the company". Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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After reporting disappointing Q1 results on Thursday, Barnes & Noble saw its stock price jump on Friday following a new investment by Richard Schottenfeld, the head of an eponymous investment firm that took a 5.58% stake in the book chain in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
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