'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
News tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts

Other Publishing stories related to: ''A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)'


Book and TV rights snapped up for Newham's crime debut

HQ has won two books by debut author Vicky Newham with TV rights selling to Playground Entertainment after a "hard-fought" five-way auction. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime debut


Gifts and misses: publishers pick their books of 2016

Which books did best? Which should have done better? Which books by their rivals would publishers like to have brought out? • Vote: What was your favourite book of the year?Publishing director, Jonathan Cape Continue reading... Continue reading at The Guardian

[ The Guardian | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #favourite book


Barnes & Noble Looks for a Sales Rebound

With the election over, the chain expects sales to pick up as the holiday gift-giving season approaches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #sales rebound


Barnes & Noble hires Demos Parneros as c.o.o.

American bookselling chain Barnes & Noble has appointed Demos Parneros to the role of chief operating officer, effective immediately. Continue reading at The Bookseller

[ The Bookseller | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately


Apple's newest product is a $300 photo book

"Designed by Apple in California" is a new book that commemorates 20 years of Apple design. Continue reading at PC World

[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newest product


Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites


How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year


Watch Today, Read Today: Book Tie-Ins Are Hitting the Market Faster

Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read today


Faber picture book gifted to school starters

Reading charity BookTrust is giving out 700,000 free copies of Kitchen Disco, a picture book by Clare Foges and illustrated by Al Murphy (Faber Children’s), to every reception age child in England this month. The giveaway will take place up to the end of October as part of BookTrust’s Time to... Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school starters #picture book #read campaign


Len Riggio Promises to Fix Barnes & Noble

After a slow start to the fiscal year, Riggio, who returned as Barnes & Noble's CEO after last month's ouster of Ron Boire, has plans to improve the bookseller's bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow start #fiscal year #barnes noble #ron boire #bottom line


Barnes & Noble shares fall after boss sacked

Shares in the US books chain Barnes & Noble tumble after the firm sacks its chief executive for not being a "good fit" with the company. Continue reading at BBC News

[ BBC News | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good fit


Barnes & Noble Ousts CEO, Ron Boire

Amid struggles to find profitability, Barnes & Noble, the country's largest physical book retailer, has fired its CEO, Ron Boire. The former head of Sears Canada was brought on by B&N in July 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron boire #barnes noble


George RR Martin's Wild Cards superhero books set for TV

Author George RR Martin's epic science fiction story series Wild Cards is to be developed for TV following the success of Game of Thrones. Continue reading at BBC News

[ BBC News | 2016-08-09 00:00:00 UTC ]
More news stories like this |


One-Time Charges Lead to Drop in Earnings at Barnes & Noble Education

Revenue at the college store operator rose 1.7% in fiscal 2016, but restructuring charges tied to outsourcing its digital education platform led to a decline in earnings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-28 00:00:00 UTC ]
More news stories like this |


Barnes & Noble Bets On Physical Bookstores To Improve Profits

New stores with cafés that serve beer and wine are part of the chain’s plans to boost its bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical bookstores #improve profits #bottom line


Alice-Miranda books will be turned into TV series

Roald Dahl's Matilda may have her own stage show but Australian author Jacqueline Harvey's Alice-Miranda character has snaffled her first animated international television series. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #roald dahl #stage show


Barnes and Noble's Teen Festival in Photos

Bookselling chain Barnes and Noble held its first annual Teen Book Festival at locations across the country from June 10–12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
More news stories like this |


Barnes and Noble Founder Len Riggio Finds the Time to Retire

The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling business #past decade


Len Riggio, Barnes & Noble Founder, Announces Retirement

Len Riggio, who built Barnes & Noble from a single store into the country's largest bricks-and-mortar bookseller, will retire after the company's September annual meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #len riggio #announces retirement


Ex paramedic wins three-book and TV deals for detective thriller

The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian

[ The Guardian | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serial killer #production company #undisclosed fee #rejection letters