Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
'The Wall Street Journal' reported that the company rumored to be near an acquisition of Barnes & Noble this spring was British retailer W.H. Smith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-06 00:00:00 UTC ]
More news stories like this
Barnes & Noble is now seeking damages from recently fired CEO Demos Parneros for breaching his fiduciary duties, including derailing the sale of the company so he could retain his job as B&N's CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
More news stories like this
2018 is the year people wanted to read about politics. Barnes & Noble reported a 57% surge in sales of political books compared with last year. The sales spike was driven by books that have been selling like wildfire all year long, from Michael Wolff’s "Fire and Fury: Inside the Trump White... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-09 00:00:00 UTC ]
More news stories like this
Saying it has received interest from multiple parties about making an offer for the company, Barnes & Noble has created a formal review process to evaluate the retailer’s strategic alternatives. Among the parties interested in making an offer for B&N is its founder and chairman Len Riggio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-03 00:00:00 UTC ]
More news stories like this
Barnes & Noble's latest prototype store, opening in Columbia, Maryland, today, offers a smaller footprint, contemporary design touches, and booksellers equipped with tablets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-19 00:00:00 UTC ]
More news stories like this
After reporting disappointing Q1 results on Thursday, Barnes & Noble saw its stock price jump on Friday following a new investment by Richard Schottenfeld, the head of an eponymous investment firm that took a 5.58% stake in the book chain in July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-07 00:00:00 UTC ]
More news stories like this
Barnes & Noble’s sales fell 6.9% in the quarter ended July 28, compared to the same period last year. The company did note, however, that the sales trend improved in each month of the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-06 00:00:00 UTC ]
More news stories like this
Barnes & Noble Inc. began its new fiscal year with disappointing results as the turnaround promised by its recently ousted chief proves elusive. Same-store sales at the book and gift seller slipped... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-09-06 00:00:00 UTC ]
More news stories like this
Barnes & Noble was on the cusp of being sold to another book retailer in June before the deal fell through, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
More news stories like this
A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
More news stories like this
The Schottenfeld Management Corp. has acquired over 4.1 million shares of Barnes & Noble and says in a filing that it has already talked to the retailer about actions it can take to improve shareholder value. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this
Barnes & Noble has launched a nationwide program, "Kids' Book Hangout," intended to give young readers ages 6-12 a space to talk about books in its stores while playing games and activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-09 00:00:00 UTC ]
More news stories like this
Neither Barnes & Noble nor the spun-off Barnes & Noble Education have done terribly well in 2018. (Amazon, however, is doing just fine.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this
Barnes & Noble's sudden firing of its CEO after only 14 months on the job dealt another setback to the embattled book seller as it struggles against stiffer competition from Amazon.The sudden vacancy at the top leaves Barnes & Noble treading water while it looks for a new leader, says... Continue reading at Advertising Age
[ Advertising Age | 2018-07-05 00:00:00 UTC ]
More news stories like this
Barnes & Noble has fired CEO Demos Parneros for violating company policies and said he'll exit the post without severance.A spokeswoman declined to say why he'd been terminated. It was "not due to any disagreement with the company regarding its financial reporting, policies or practices or... Continue reading at Advertising Age
[ Advertising Age | 2018-07-04 00:00:00 UTC ]
More news stories like this
Philip Jones reacts to David Leonhardt's piece on the "death of Barnes & Noble". Continue reading at The Bookseller
[ The Bookseller | 2018-05-11 00:00:00 UTC ]
More news stories like this
BookTrust will give books by David Melling and Ed Vere to more than a million children this year through its giveaway programmes. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this
A year that found four of the 10 companies on the PW Stock Index seeing double-digit stock price increases also saw Barnes & Noble and other big names struggle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-05 00:00:00 UTC ]
More news stories like this
What do The Handmaid’s Tale, 1984, Rupi Kaur’s stories of survival, and The Subtle Art of Not Giving a F*ck have in common? They are all some of 2017’s best-selling books, according to Barnes & Noble. The bookseller has just released its top-selling fiction and nonfiction titles, and the... Continue reading at Fast Company
[ Fast Company | 2017-12-18 00:00:00 UTC ]
More news stories like this
For bibliophiles, it is tempting to buy books as presents to ‘fix’ people who don’t read – but this is snobbery of the worst kindYou’re making a list, you’re checking it twice, and your fall-back position will be a nice book or two for friends and family to unwrap on Christmas Day. Everybody... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
More news stories like this