Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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You'll be telling everyone about your latest group picks with these book club goods for your body, your tote, your notes, and more. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2022-03-14 10:33:00 UTC ]
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Jane Goodall joins the L.A. Times Book Club to discuss 'The Book of Hope: A Survival Guide for Trying Times.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-25 23:21:39 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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The 26th Los Angeles Times Festival of Books is going virtual again this year. The event kicks off April 17 at 10 a.m. Here's how to watch. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 12:00:30 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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As London Book Fair's opening approaches, we look at another round of titles on offer in this year's bustling, sold-out International Rights Center. The post Rights Watch: Books Headed to the London Book Fair’s Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-13 00:00:00 UTC ]
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For the second time in less than a year, Barnes & Noble Education has reached a last-minute agreement that provides the company with the liquidity it needs to continue to operate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian
[ The Guardian | 2024-04-09 11:00:06 UTC ]
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Barnes & Noble Education reported higher sales and lower losses in the quarter ended January 27, 2024, but those results were overshadowed by news that the company continues to struggle to find ways to shore up its financial position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory... Continue reading at The Guardian
[ The Guardian | 2024-02-13 07:37:15 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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Wow your favorite book lover this holiday season and sweep them off their feet with these seven absolutely extra bookish gift ideas.- Leah Rachel von Essen Continue reading at Book Riot
[ Book Riot | 2023-11-29 11:32:00 UTC ]
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If there’s a book lover on your holiday list, consider yourself lucky. There’s a huge range of gifts you can give them — and you don’t even need to know what’s next up on their to-be-read list. I’m a former bookseller with an abiding fiction habit who now tests... Continue reading at Engadget
[ Engadget | 2023-11-16 16:00:47 UTC ]
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Fei-Fei Li, author of "The Worlds I See," and Joy Buolamwini, author of "Unmasking AI," join the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-14 20:40:08 UTC ]
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As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times
[ The New York Times | 2023-10-17 15:29:03 UTC ]
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