Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's suprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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The bookstore chain has announced the first-ever BookTok Festival will be held at its flagship store in New York City's Union Square on February 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-05 05:00:00 UTC ]
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Revisiting a now quaint conflict about Barnes & Noble displacing indie booksellers in New York. Continue reading at Slate
[ Slate | 2022-12-20 08:00:00 UTC ]
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In December 1986, we covered the surprise announcement that Barnes & Noble had agreed to buy B. Dalton, cementing its position as the country’s largest bookstore chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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Barnes & Noble is set to open a new store on November 16 in the Old Orchard Shopping Center in Skokie, Ill. It will be the 16th new outlet that B&N has opened this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Barnes & Noble is currently holding a huge Buy One, Get One 50% Off sale applied to hundreds of titles, both in store and online. Continue reading at Book Riot
[ Book Riot | 2022-10-13 17:01:37 UTC ]
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Barnes & Noble has released their list of the best books of 2022. The list includes everything from memoirs to dystopian novels. Continue reading at Book Riot
[ Book Riot | 2022-10-10 14:26:02 UTC ]
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Writers sounded the alarm after learning Barnes & Noble stores would only be stocking hardcovers with proven sales records. Here's more on what this means. Continue reading at Book Riot
[ Book Riot | 2022-08-19 15:26:28 UTC ]
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Ranging from middle grade fantasy to adult literary fiction and romance, here are Barnes & Noble's top 10 books of 2022 so far. Continue reading at Book Riot
[ Book Riot | 2022-06-07 13:23:38 UTC ]
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Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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A Virginia lawyer and state delegate has filed a restraining order against Barnes & Noble for carrying GENDER QUEER. Continue reading at Book Riot
[ Book Riot | 2022-05-19 11:23:55 UTC ]
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Singer’s global initiative to offer a book each month to 200 refugee children in London until they turn fiveRefugee children in London will be given a book each month until they turn five, thanks to a new project from Dolly Parton’s Imagination Library.The global organisation is partnering with... Continue reading at The Guardian
[ The Guardian | 2022-05-09 15:54:47 UTC ]
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To independent booksellers, the enormous chain was once a threat. Now it’s vital to their survival. And it’s doing well. Continue reading at The New York Times
[ The New York Times | 2022-04-15 09:00:20 UTC ]
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Barnes & Noble has been revamping its digital audiobook offerings, and yesterday announced the launch B&N Audiobooks. The new service has a catalog of more than 300,000 titles, and has two buying options. Customers can buy audiobooks individually or enroll in a new subscription service... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget
[ Engadget | 2022-04-07 16:21:47 UTC ]
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Barnes & Noble, 'Good Morning America,' and other big clubs look toward the summer and believe in love in this month's book club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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After seeing growth last year, B&N CEO James Daunt says the trajectory has changed for America's largest bricks-and-mortar bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Black Friday weekend was good for Barnes & Noble, continuing a trend of double-digit sales growth this year. The company attributed the increase to solid trade book sales through the weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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8 books, ranging from memoir to pizza czar, history for young readers and lyrics by legends, are the finalists for B&N's Book of the Year. Continue reading at Book Riot
[ Book Riot | 2021-10-28 12:00:00 UTC ]
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Here are Barnes & Nobel's Top Books of 2021. Their top 10 is really a top 11 and we can't blame them. Continue reading at Book Riot
[ Book Riot | 2021-10-14 13:56:34 UTC ]
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