Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is part of Jaguar's "British Intelligence" campaign that rolled out last month and builds on "Villains' Lair," which debuted at this year's Super Bowl. Adweek responsive video player used on /video. brightcove.createExperiences(); "As we moved from British Villains into British Intelligence, one of the things we heard from consumers and social media was that there was a strong desire to see more, to learn more," said Joe Torpey, communications manager at Jaguar North America. "From a marketing perspective, it's a great opportunity to start to tell the story about the brand, to really showcase the innovation and technology behind Jaguar." First, you need to download the Blippar app. Then, when you scan a Jaguar ad that promotes the automaker's XJ or XF model, it will trigger an augmented reality experience on the screen—a multimedia window into what would otherwise be a static print ad. From there, viewers can tour the home of the brand's newest villain, played by actor Nicholas Hoult. The app pulls in extended versions of TV commercials, a photo gallery, Web video and a look inside the automaker's XJ model. While the content is similar on a smartphone and Google... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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#tv commercials
#photo gallery
#web video
Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek
[ AdWeek | 2013-04-27 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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#growing number
#find ways
#ad technology
Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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#decade ago
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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Reps say Spanish-language large print books are a great way for young English-language learners to improve their reading skills while staying connected to their cultural backgrounds and enjoying the same works as their English-speaking peers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget
[ Engadget | 2024-05-16 16:00:07 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and... Continue reading at AdWeek
[ AdWeek | 2024-02-21 14:00:00 UTC ]
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An exhibition about the bohemian set’s “philosophy of fashion” goes deeper than just clothes. Continue reading at The New York Times
[ The New York Times | 2023-09-15 15:51:18 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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Sammy Harkham's epic graphic novel took 14 years to create and captures a Los Angeles — and a movie business — that no longer exists. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-08 13:00:48 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget
[ Engadget | 2023-02-16 17:00:16 UTC ]
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