National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram. The Washington D.C. nonprofit has recently proven more than capable in terms of thrilling social media followers with visual storytelling. NatGeo's Instagram videos, in particular, have performed admirably with sweeping footage of off-the-beaten-path locations such as Lake Powell, Arizona. The magazine's Instagram feed has amassed more than 6.5 million followers. NatGeo's messaging on Twitter is an example of how brands use social media to build community—with tweets about how geckos turn their sticky toes on and off (answer: they change the angles of their toe hairs) to a photo gallery of the dramatic front lines of wildfires. Meanwhile, Shareablee's data boded well for other publishers as well. Sports site Bleacher Report came out on top in terms of Facebook engagements, with 6.5 million, followed closely by Huffington Post (6.1 million) and BuzzFeed (6 million). Below are other highlights from the stats. Automotive is the fastest growing category, highlighted by Road and Track as well as Car and Driver accelerating to nearly 60 percent growth in the category. Entertainment publishers had 59 million engagements, dominated by BuzzFeed, People.com and TMZ. ... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-18 00:00:00 UTC ]
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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At the seventh annual iteration of the convention, fans paid homage to favorites from Sailor Moon to 'Coming to America'’s Prince Akeem. Continue reading at Wired
[ Wired | 2019-01-24 00:00:00 UTC ]
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Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday
[ Digiday | 2017-01-27 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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ABC News, CNN and The Huffington Post are among the publishers producing VR content at the presidential conventions. HuffPo has six staffers while CNN has two dedicated staffers on-site producing VR content on the go. CNN’s branded content unit Courageous has also produced three VR films for... Continue reading at Digiday
[ Digiday | 2016-07-26 00:00:00 UTC ]
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Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday
[ Digiday | 2016-07-19 00:00:00 UTC ]
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Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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Heeding the call for traffic growth, Fortune has joined the ranks of publishers including The Huffington Post and Forbes in cultivating a contributor network. Today, 6 percent of the business-news site's content comes from outside contributors. The site has taken a careful approach to platform... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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“Super Tuesday 2” was a big night for Donald Trump and Hillary Clinton -- and also for news outlets live streaming on Facebook. ABC News, CBS News, NBC News, Univision, The Huffington Post and Vox.com were among the many publishers that published a live stream on the platform on Tuesday in an... Continue reading at Digiday
[ Digiday | 2016-03-16 00:00:00 UTC ]
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Publishers have tended to think of their Facebook audiences as a single group with a single set of interests. But as more sites launch more verticals aimed at different readers, many are taking that approach to Facebook. BuzzFeed has 90 Facebook pages, while Huffington Post has 79 and Mashable... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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The tech space is crowded with news sites. Some, however, have been more successful than others. Gadget site CNET, for example, has attracted the largest audiences to its site and to its videos on YouTube and Facebook. When it comes to social, the most successful publisher of tech news is The... Continue reading at Digiday
[ Digiday | 2016-01-11 00:00:00 UTC ]
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The Huffington Post, which turned 10 in May, has 15 international editions -- but it's not about to rest on its laurels. The publisher's 75 editors-in-chief and business leaders from around the world congregated in Madrid Monday to discuss the digital publisher’s ambitious plan to be live in 50... Continue reading at Digiday
[ Digiday | 2015-11-24 00:00:00 UTC ]
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Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday
[ Digiday | 2015-07-09 00:00:00 UTC ]
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Shin Kyung-sook had earlier denied using material by Yukio Mishima, but has now apologised, saying ‘I can’t believe my own memory’Shin Kyung-sook, an internationally renowned South Korean novelist who won the $30,000 (£19,000) Man Asian literary prize four years ago, has apologised to her... Continue reading at The Guardian
[ The Guardian | 2015-06-23 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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