Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]

Other news stories related to: "Fall of the Banner Ad: The Monster That Swallowed the Web"


Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this


Tim O’Reilly: ‘Generosity is the thing that is at the beginning of prosperity’

The tech pioneer, CEO of publishing company O’Reilly Media, says his industry will fail unless the web giants start putting consumers ahead of shareholdersTim O’Reilly believes we need to have a reset. This means more coming from him than it does from most people. The 63-year-old CEO, born in... Continue reading at The Guardian

[ The Guardian | 2017-10-22 00:00:00 UTC ]
More news stories like this


Why James Billington’s Retirement is a Wake-Up Call for Librarians

In quieter decades, the absence of charismatic, visionary library leaders might not have mattered. But in the Internet age, it is a self-inflicted wound. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
More news stories like this


Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this


New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this


Proposed changes in copyright law could render online music streaming more expensive

Late last week, the United States Copyright Office released a report recommending sweeping reforms to the existing music licensing system, which is a labyrinthine mess of outdated regulations (because most of them were established before the Internet age).Titled “Copyright and the Music... Continue reading at PC World

[ PC World | 2015-02-11 00:00:00 UTC ]
More news stories like this


Bonnie Greer joins ALCS board

Writer and critic Bonnie Greer has been appointed to the board of The Authors’ Licensing and Collecting Society (ALCS). Greer will serve a one-year term as a non-executive director for the organisation. Among Greer’s aims are to help the new generation of writers to understand intellectual... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
More news stories like this


Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
More news stories like this


The Trailblazing, Candy-Colored History Of The Online Banner Ad

The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company

[ Fast Company | 2014-10-27 00:00:00 UTC ]
More news stories like this


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this


Spiritualism and the Death of the Hero in the Internet Age

Frankfurt Book Fair StoryDrive speaker and Swedish provocateur, Alexander Bard, argues that the internet is engendering a new collective spirituality. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
More news stories like this


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this


Survey Says Library Users Are Your Best Customers

In the Internet age, there’s been no shortage of talk about the future of libraries, and much speculation about where libraries fit in the increasingly digital-rich media market for American consumers. Now, there is data. This month Library Journal released the first issue of a quarterly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this