'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.Among the new releases, Lowe's serves up another in its series of wry how-to spots with a new installment titled "How to Make a Snowman While Eating a Turkey Leg" (spoiler: it's surprisingly easy!), while Google's Android emphasizes the diversity of its ecosystem ("All kinds of phones for all kinds of folks") in a quirky animated commercial. And Barnes & Noble wants to remind you to give books as Christmas gifts (but you were already planning to, right?).As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-14 00:00:00 UTC ]

Other news stories related to: "'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)"


The Biggest Book News of the Week

Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot

[ Book Riot | 2024-10-12 15:43:14 UTC ]
More news stories like this


The Morning After: US officials help take down AI-powered Russian bot farm with nearly 1,000 fake X accounts

US officials and their allies have identified and taken down an artificial intelligence-powered Russian bot farm comprising almost 1,000 accounts. These accounts were able to spread disinformation and pro-Russian sentiments across X, formerly Twitter. The Justice Department has revealed the... Continue reading at Engadget

[ Engadget | 2024-07-10 11:16:59 UTC ]
More news stories like this


World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids

The publishers and booksellers of Germany are developing a special 2024 World Book Day campaign for April 23. The post World Book Day: German Publishers Expect to Give Books to 1.1 Million Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-08 20:04:30 UTC ]
More news stories like this


The death of Jezebel is the end of an era of feminism. We’re worse off without it

Websites like Jezebel revived feminism, showing the internet might have a re-radicalizing effect. Who will carry the torch?Jezebel is dead. After 16 years, the women’s news site, launched by Gawker Media under the editor Anna Holmes in 2007, shuttered for good this past week. Its most recent... Continue reading at The Guardian

[ The Guardian | 2023-11-11 12:00:36 UTC ]
More news stories like this


IN PHOTOS | This week's most compelling Canadian images

From a poignant reunion at Pearson airport in Toronto to pairs figure skating action in Chongqing, China, here are some of the best Canadian images of the past week. Continue reading at CBC

[ CBC | 2023-11-08 14:04:35 UTC ]
More news stories like this


Amis, Hitchens and Larkin: bad behaviour and a messy personal life were once a gift for authors. Not any more | Martha Gill

Flaws used to feed their sales but now writers are expected to be saints‘As you get older you realise that all these things – prizes, reviews, advances, readers – it’s all showbiz, and the real action starts with your obituary.”Martin Amis first started spinning in favour of his future... Continue reading at The Guardian

[ The Guardian | 2023-05-27 17:31:09 UTC ]
More news stories like this


Dolly Parton’s Imagination Library to give books to refugee children

Singer’s global initiative to offer a book each month to 200 refugee children in London until they turn fiveRefugee children in London will be given a book each month until they turn five, thanks to a new project from Dolly Parton’s Imagination Library.The global organisation is partnering with... Continue reading at The Guardian

[ The Guardian | 2022-05-09 15:54:47 UTC ]
More news stories like this


That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this


4 Takeaways From Top Publishers’ Earnings Reports This Week

Several dominant digital media publishers--BuzzFeed, Dotdash, The New York Times and The Wall Street Journal--all disclosed the state of their financial health this past week, and taken together the findings reveal some of the key trends shaping the industry. While the four companies face... Continue reading at AdWeek

[ AdWeek | 2021-08-06 21:11:12 UTC ]
More news stories like this


Richard Osman becomes first debut author to land Christmas No 1

The Thursday Murder Club sees off titles by Barack Obama and David Walliams in chaotic week for Britain’s book tradeRichard Osman’s cosy mystery about a group of elderly sleuths, The Thursday Murder Club, has become the first debut novel ever to become the Christmas No 1, selling a remarkable... Continue reading at The Guardian

[ The Guardian | 2020-12-22 15:00:18 UTC ]
More news stories like this


Amazon Charts: Cameron scoops number one

David Cameron's For the Record (William Collins) has risen to the top of the Amazon Charts Most-Sold: Non-Fiction list, with more Audible listeners than Kindle readers in the past week. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 20:53:57 UTC ]
More news stories like this


Polar Vortex Slams Midwestern Booksellers This Past Week

While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: Baldacci Is Back at #1

David Baldacci returns, with hero Amos Decker at the fore, to the top of Apple's iBooks store with 'The Fallen,' which took the top slot this past week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-08 00:00:00 UTC ]
More news stories like this


Here’s everything Mark Zuckerberg didn’t say, and probably won’t

Cambridge Analytica’s improper access to Facebook user data turned into a firestorm for the social media giant this past week. Four days later, CEO Mark Zuckerberg finally responded, publishing a Facebook post in which he made a familiar vow to do “what it takes to protect our community.” He... Continue reading at Fast Company

[ Fast Company | 2018-03-21 00:00:00 UTC ]
More news stories like this


Amid Sexual Harassment Allegations, PRH Drops An Apologetic Dashner

Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this


Melling and Vere picked for 2018 Bookstart packs

BookTrust will give books by David Melling and Ed Vere to more than a million children this year through its giveaway programmes. Continue reading at The Bookseller

[ The Bookseller | 2018-01-11 00:00:00 UTC ]
More news stories like this


This Christmas, don't give books to non-readers

For bibliophiles, it is tempting to buy books as presents to ‘fix’ people who don’t read – but this is snobbery of the worst kindYou’re making a list, you’re checking it twice, and your fall-back position will be a nice book or two for friends and family to unwrap on Christmas Day. Everybody... Continue reading at The Guardian

[ The Guardian | 2017-12-14 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: Helen Hardt's 'Shattered' Claims Top Slot

Hardt's novel claimed the #1 spot on the iBooks Bestseller list this past week, followed by Sandra Brown's 'Seeing Red' and Karin Slaughter's 'The Good Daughter' in slots #2 and #3, respectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-07 00:00:00 UTC ]
More news stories like this


iBooks Bestsellers: The Return of E.L. James

Initials ruled the iBooks Bestsellers list this past week, with J.P Delaney's 'The Girl Before' and J.D. Robb's 'Echoes In Death' nabbing the top two slots respectively and E.L. James netting five slots total on the list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
More news stories like this