When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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When sales of ebooks doubled in 2011 over 2010, it seemed as if the mass market paperback format might quickly sink into oblivion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
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#ebooks doubled
Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
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#hachette books
#trade paperbacks
#literary hub
#hachette
Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended May 21, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
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#1% higher
#week ended
Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times
[ The New York Times | 2011-09-03 00:00:00 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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#traditional format
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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#recent months
#memoir
A day after winning two British Book Awards for Novel of the Year and the overall Book of the Year, Sally Rooney has claimed her first Mass Market Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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John Styring is launching a new mass market publisher, Curious Universe, after forming a 50-50 joint venture with Australian publisher Hinkler. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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The format, in steady decline for years, is either in the midst of a slow death or has begun to resurrect itself. Which one is the case is anyone's guess. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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#mass media
#today show
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This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate
[ Slate | 2013-08-05 00:00:00 UTC ]
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#high school
Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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#publishing formats
#savvy marketing
Now in paperback! Here are 40 great paperback releases to start your 2023 reading year off right. Continue reading at Book Riot
[ Book Riot | 2023-01-05 11:34:00 UTC ]
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Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek
[ AdWeek | 2020-03-18 20:43:09 UTC ]
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With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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#firm grip
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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#search engines
#disappointing results
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