Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
News tagged with:
#central question
The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#brand safety
Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst announced
#digital roadmap
#year ahead
#ad buyers
#seventeen magazine
#video series
It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#friday morning
#strategic plan
#magazine group
#continued growth
#digital audiences
#digital revenues
#magazine publishers
#crucial source
A Small Death (Dar Al Saqi) by Mohammed Hasan Alwan has won the 10th International Prize for Arabic Fiction (IPAF). Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
More news stories like this |
Heat-Moon, author of the bestselling 1982 travel memoir 'Blue Highways,' struck a deal with small New York press Three Rooms to publish his first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#political news
#news publishers
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#rival google
#audience network
The elimination of the NEA, which is proposed in President Trump's just-released budget plan, could have a severe ripple effect on independent publishing, as hundreds of small presses depend on funding from the NEA to stay afloat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#president trump
#independent publishing
#stay afloat
When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waste time
#procter gamble
Joanna Penn—known as The Creative Penn in the self-publishing community—takes a step made by many strong self-publishers: launching a small press. The post ‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
A French novel set in Japan over 1,100 years ago has been a bestseller in France since its January publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french bestseller
Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#mobile apps
#downward trend
#mobile websites
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling point
#premium content
#past couple
Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#user ids
#earnings call
#living room
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile web
#major themes
#clear winner
Neil Griffiths’ Republic of Consciousness prize for ‘brave and brilliant’ works from small publishers unveils contenders for award funded by online raffleA prize designed to reward “brave, bold and brilliant” literature from small presses that raised its purse from crowdfunding has announced its... Continue reading at The Guardian
[ The Guardian | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consciousness prize
#small presses
#inaugural shortlist
#prize money
#winning authors
#costa awards
The association's new web portal, called Social Link, offers members the ability to build detailed member profiles and connect with one other across an integrated online networking platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
More news stories like this |
Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#run ads
#place ads
#ad services
#ad network
#ad exchange
Brooklyn Arts Press is a one-man operation that, despite its scant resources, took home the National Book Award for Poetry this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
#scant resources