Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-02 00:00:00 UTC ]
News tagged with: #central question

Other Publishing stories related to: 'Web advertising: still a small net in a very large pond'


Teen Vogue Summit Delivers A New Audience to Advertisers

[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
More news stories like this |


EDC Q2 Profits Jump on Small Sales Gain

Educational Development Corp.’s rapid revenue growth stalled in the second quarter ended August 31, 2018, but the company still posted earnings growth of nearly 44%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-16 00:00:00 UTC ]
More news stories like this |


Teenage kicks: Illustrator Small takes Dark turn

We spoke to award-winning children’s illustrator David Small, who returns this October with a "fictional follow-up" to his 2009 memoir Stitches. Continue reading at The Bookseller

[ The Bookseller | 2018-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning children


FreeWheel looks to scale OTT advertising with new ad products

Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age

[ Advertising Age | 2018-10-15 00:00:00 UTC ]
More news stories like this |


Reading the small print: rural papers defy the odds in a sea of job losses

While large publishers are cutting staff and coverage, some regional independents are thrivingSince 1869, the Herald and Weekly Times has been the paper that regional Australia has turned to. But in the last two weeks, the paper run by News Corp out of the Melbourne office has cut four... Continue reading at The Guardian

[ The Guardian | 2018-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional newspapers


Matt Bates to be editor-at-large for Muswell Press

Former W H Smith fiction buyer Matt Bates is to join the team of small independent Muswell Press as editor at large. Continue reading at The Bookseller

[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt bates #muswell press


Prescott's debut nets 28 international deals, screen adaptation

Lara Prescott’s highly anticipated debut thriller, We Were Never Here, has now sold to 28 territories, with a screen adaptation in the works from the creators of "The Night Manager" and "La La Land". Continue reading at The Bookseller

[ The Bookseller | 2018-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lara prescott #screen adaptation #night manager


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #started testing #video service #reality show #tv studios #place ads #buy ads


Strong growth for small indie John Catt

Suffolk-based independent John Catt has announced a rise in turnover to £605,000 in the year ending August 31st 2018, a lift of over 150% on the prior year. Continue reading at The Bookseller

[ The Bookseller | 2018-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong growth #prior year


SPD, CLMP Organize Indie Bookseller Small Press Support

SPD and CLMP have formed the Indie Booksellers Council, a group of 14 indie booksellers organized around boosting the sales and support of small press literary works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this |


NEA Study Finds Small Dip in Adult Reading

The newest NEA survey of public participation in the arts found that adults reading novels fell between 2012 and 2017, but that reading poetry rose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult reading


David Rosenthal to Join HMH as Editor-at-Large

David Rosenthal, whose Blue Rider Press imprint was shuttered last year by Penguin Random House, is joining Houghton Mifflin Harcourt. He has been tapped as an editor-at-large at HMH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david rosenthal


Another Week of Small Gains In August

Unit sales of print books in the week ended Aug. 19, 2018, inched ahead 1% from the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books


Autoptic Festival Showcases Small Press Comics

Held annually in Minneapolis, the Autoptic Festival featured such artists as Craig Thompson and Gabrielle Bell and showcases small press comics, zines and other small press publication Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #held annually


News Corp worldwide reports $1.4bn net loss, but paid subscriptions rise

Chief executive Robert Thomson highlights growth at UK mastheads Times and Sunday Times, and Australian digital subscriptions rise 12%Rupert Murdoch’s News Corp has shrugged off its latest annual loss with an upbeat assessment of its digital news and real estate assets.The worldwide publishing... Continue reading at The Guardian

[ The Guardian | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #digital news #net loss


Reflecting Realities: why so surprised? An open letter from a small press

In light of the Reflecting Realities report, Katrina Gutierrez explains how the industry can better support small presses working to increase representation in children's books. Continue reading at The Bookseller

[ The Bookseller | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #small press


Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership


Trump’s Supreme Court Pick Thinks Net Neutrality Was Unconstitutional

Kavanaugh, in a 2017 dissent, likened ISPs to bookstores, and calls the FCC’s net neutrality rules “half-baked” and “foreign” to the First Amendment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-11 00:00:00 UTC ]
More news stories like this |


Can books net World Cup euphoria?

Philip Jones calls on the industry to make books part of the national conversation.  Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national conversation


Prescott's historical debut nets 20 international deals

Debut author Lara Prescott’s novel has now been sold into 20 territories, weeks after securing a £1.5m advance for her Doctor Zhivago-inspired tale. Continue reading at The Bookseller

[ The Bookseller | 2018-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5m advance