#started testing

Publishing news tagged with #started testing

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Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #started testing #video service #reality show #tv studios #place ads #buy ads

Here Comes Another Native Ad Exchange

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech platform #automated fashion #started testing #brand dollars

HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns

Amazon begins testing Kindle library lending

Written By: Bookseller Staff Publication Date: Wed, 21/09/2011 - 09:03 Libraries in Seattle have started testing the feature that allows readers to borrow books using their Kindle. Amazon signed a deal with Overdrive earlier this year to provide the service, which the retailer said will be... Continue reading at 'The Bookseller'