Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading >> [ Source: Advertising Age | 2018-09-29 00:00:00 UTC ]
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading >> [ Source: AdWeek | 2014-02-12 00:00:00 UTC ]
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading >> [ Source: Publishers Weekly | 2012-12-01 00:00:00 UTC ]
Written By: Bookseller Staff Publication Date: Wed, 21/09/2011 - 09:03 Libraries in Seattle have started testing the feature that allows readers to borrow books using their Kindle. Amazon signed a deal with Overdrive earlier this year to provide the service, which the retailer said will be... Continue reading >> [ Source: The Bookseller | 2011-09-21 00:00:00 UTC ]