HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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#started testing
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#small towns
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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#small towns
#reach consumers
#started testing
#harpercollins canada
Using location-based wireless technology, S&S is offering a complimentary selection of full-text frontlist titles to visitors at airports, hotels and museums around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
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#book banning
#read books
The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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#e-book
#show readers
Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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#harpercollins
#tandem collective
#don winslow
#post marketing
Parallel to concerns and talks on sustainability during Frankfurter Buchmesse this week, HarperCollins has engaged London's Brite Green. The post HarperCollins Targets 2022 To Be Carbon-Neutral in Operational Emissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-20 00:28:24 UTC ]
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Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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#digital publishers
#ad tech
AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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#$35 million
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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A host of publishers including HarperCollins Canada are boycotting the forthcoming Romance Writers of America national conference, as a backlash continues against the organisation over a race row. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 21:05:29 UTC ]
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Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
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Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
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'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
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Indigo Books and Music is opening a new bookstore in New Jersey in 2018, its first in the United States and one of several the company plans to open as it tests the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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#indigo books
On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
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Ebook distributor Enthrill is acquired by Firebrand; HarperCollins halts digital sales of a Trump appointee's book amid plagiarism allegations. The post International Notes: Firebrand Buys Canada’s Enthrill Assets, HarperCollins Withdraws Crowley Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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#larger reach
#morgan stanley
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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#review process
#native ads
#native advertising