HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Publishers have been encouraged to experiment with burgeoning platforms and mediums including Instagram and podcasts to better reach consumers. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Canongate has signed a novel from bestselling Turkish author Ahmet Altan, the first time one of his books will be translated into English. Publishing director Francis Bickmore signed world rights excluding Turkey and Greece from Levent Yilmaz. Rights have already been sold to HarperCollins... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
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Thomas King won in the fiction category for 'The Back of the Turtle' (HarperCollins Canada), his first novel in 15 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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Canadian publishers and booksellers are still digesting last week’s news that HarperCollins Canada will be getting out of the distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Book World, a regional chain of 48 bookstores located in small towns and cities in five Midwestern states, is closing two Wisconsin outlets this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-23 00:00:00 UTC ]
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Life before the Internet sucked. My life as a kid growing up in suburban Michigan consisted of urban sprawl, shopping malls, and bad television (except 30 minutes of Seinfeld every Thursday). Adults told you that educated people followed the news, but most small towns had one mediocre newspaper,... Continue reading at Slate
[ Slate | 2014-02-13 00:00:00 UTC ]
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The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this
In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 21/09/2011 - 09:03 Libraries in Seattle have started testing the feature that allows readers to borrow books using their Kindle. Amazon signed a deal with Overdrive earlier this year to provide the service, which the retailer said will be... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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