In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Crime writer Peter James has launched his own "crime-hub" YouTube channel, Peter James TV, promising to feature exclusive interviews with household names in crime including RL Stine, Martina Cole and Paula Hawkins, as well as behind the scenes research footage for his bestselling Roy Grace series. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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The owners of The Big Green Bookshop are to launch a YouTube channel next month that will feature videos showcasing a “mix of the strangeness” that goes on at the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek
[ AdWeek | 2013-10-16 00:00:00 UTC ]
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The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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Penguin Random House has partnered up with PEN America, Out of Print, and When We All Vote to launch Book the Vote, which the publisher describes as a "nonpartisan initiative to protect free speech and ensure every voter’s right to participate in elections." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-30 18:05:44 UTC ]
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Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
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Crowdfunding publisher Unbound has launched YouTuber Jack Maynard's memoir and guide to living online. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 01:52:22 UTC ]
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After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-28 04:01:35 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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"Book Club Favorites," a new direct-to-consumer program, is intended to promote titles from imprints across the company deemed of particular interest to book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-26 00:00:00 UTC ]
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