Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
News tagged with: #hearst magazines #reach consumers #made public

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Peter James launches YouTube channel PJTV

Crime writer Peter James has launched his own "crime-hub" YouTube channel, Peter James TV, promising to feature exclusive interviews with household names in crime including RL Stine, Martina Cole and Paula Hawkins, as well as behind the scenes research footage for his bestselling Roy Grace series. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #martina cole #youtube channel


Big Green Bookshop to launch YouTube channel

The owners of The Big Green Bookshop are to launch a YouTube channel next month that will feature videos showcasing a “mix of the strangeness” that goes on at the shop. Continue reading at The Bookseller

[ The Bookseller | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube channel


Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek

[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cosmopolitan brand #revealed plans #key player #growing importance #gossip girl


Little Free Library Launches Read in Color Diversity Initiative

Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #initiative designed #free library


PRH Launches Book the Vote Initiative

Penguin Random House has partnered up with PEN America, Out of Print, and When We All Vote to launch Book the Vote, which the publisher describes as a "nonpartisan initiative to protect free speech and ensure every voter’s right to participate in elections." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house #publisher describes #launch book #pen america


University presses launch new initiatives to reach readers with ‘experts’ in vogue

The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 12:05:56 UTC ]
More news stories like this | News stories tagged with: #university presses #reach readers


Apple News+ Launches in the UK with The Times and Hearst on Board

Apple has rolled out its publisher subscription service, Apple News+, to the U.K. some six months after announcing it in the Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #apple news+


Apple News+ launches in the UK with The Times and Hearst on board

As with all publisher relationships with platforms, there are trade-offs to be made, depending on how far advanced publishers' subscription businesses are. The post Apple News+ launches in the UK with The Times and Hearst on board appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-30 18:05:44 UTC ]
More news stories like this | News stories tagged with: #hearst


Hearst Launches Two Book Imprints, Partners with PRH on Distribution

Hearst's new imprints draw on its magazines to build lifestyle and children's books, the worldwide distribution contract going to PRH Publisher Services. The post Hearst Launches Two Book Imprints, Partners with PRH on Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-27 02:23:26 UTC ]
More news stories like this | News stories tagged with: #hearst #book imprints


Unbound launches YouTuber Jack Maynard's memoir

Crowdfunding publisher Unbound has launched YouTuber Jack Maynard's memoir and guide to living online.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 01:52:22 UTC ]
More news stories like this | News stories tagged with: #memoir


Hearst is finding success in YouTube, and is pouring more resources into programming

After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:35 UTC ]
More news stories like this | News stories tagged with: #hearst #finding success #post hearst


Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | News stories tagged with: #social channels #giving advertisers #ad unit


S&S Launches New Book Club Initiative

"Book Club Favorites," a new direct-to-consumer program, is intended to promote titles from imprints across the company deemed of particular interest to book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #promote titles #ss launches


Hearst Magazines Digital Media is launching a 20-person data studio

The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-15 00:00:00 UTC ]
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YouTube TV eyes new linear channels from digital publishers

Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Hearst launches book festival and awards

Magazine publisher Hearst UK is to launch a book festival which will include a new awards, accreditation and live events experience. Continue reading at The Bookseller

[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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ALA Launches ‘Policy Corps’ Initiative

The program will tap expertise from within the library community to work on policy initiatives that affect libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #affect libraries #policy initiatives #library community


Best of the week: Facebook eyes YouTube with launch of Watch shows

This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch shows


Christian Stores to Launch Online Ordering Initiative

The Association for Christian Retail (CBA) is providing Christian stores with a consumer website that allows online sales and in-store customer pick-up. The Get It Local Today program is scheduled to launch this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #consumer website