In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new space, which was made public on Friday. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
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Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-06 00:00:00 UTC ]
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Magazine publisher Hearst UK is to launch a book festival which will include a new awards, accreditation and live events experience. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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The program will tap expertise from within the library community to work on policy initiatives that affect libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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The Association for Christian Retail (CBA) is providing Christian stores with a consumer website that allows online sales and in-store customer pick-up. The Get It Local Today program is scheduled to launch this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
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The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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Over a quarter of a million books will be donated to public housing communities through a new initiative by the National Book Foundation in tandem with the federal government and several nonprofit organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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The Pioneer Woman magazine puts Food Network host Ree Drummond on the newsstand. The post Hearst to Launch Another Celebrity Print Title appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-09 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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New writers will be able to pitch to publishers and agents at the Bloody Scotland crime writing festival, which begins this Friday, while others will appear ahead of better known authors as "support acts". Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Inkworthy debuts with more than 450 publishers on board. The post The Magazine Channel Launches Reading App appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-16 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books. The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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St. Martin’s Press is teaming up with Swagbucks, the loyalty and rewards site, to launch Read, a new digital literature channel on the Swagbucks site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine... Continue reading at AdWeek
[ AdWeek | 2014-01-27 00:00:00 UTC ]
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Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week
[ Media Week | 2013-09-02 00:00:00 UTC ]
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