Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
News tagged with: #broader readership

Other Publishing stories related to: 'Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons'


Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Germany’s Zebralution Backs a New IPG Audio Award in the UK

The first audio award in the Independent Publishers Awards program in the UK is backed by digital media distributor Zebralution. The post Germany’s Zebralution Backs a New IPG Audio Award in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-25 14:16:22 UTC ]
More news stories like this | News stories tagged with: #uk appeared #post germany #digital media


Back-To-School Boost on DonorsChoose Today

Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:39:00 UTC ]
More news stories like this | News stories tagged with: #libraries


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media


Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp


Vintage to publish 'radical reworking' of Harari's Sapiens in graphic novel style

Vintage imprint Jonathan Cape will publish Sapiens: A Graphic History, a "radical reworking" in graphic novel style of Yuval Noah Harari's bestseller Sapiens: A Brief History of Humankind. Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 08:54:07 UTC ]
More news stories like this | News stories tagged with: #radical reworking #jonathan cape #graphic novel


Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
More news stories like this | News stories tagged with: #research conducted #growing market


Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp


NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #high demand #nielsen


Looking back on the life of advertising legend Philip Geier

Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:42:28 UTC ]
More news stories like this | News stories tagged with: #board member #memoir


Vintage brings back Schulman’s People in Trouble

Vintage has acquired rights to writer and AIDs historian Sarah Schulman’s People in Trouble, almost 30 years after it was first published, featuring a fictionalised version of Donald Trump. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acquired rights


Print and audio book sales boost S&S revenue

Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Tom Kerridge gets a Dopamine boost back into the top spot

Tom Kerridge’s Dopamine Diet (Absolute) has boomeranged back into the number one spot, selling 15,532 copies for £131,405. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #sdopamine dietabsolute #boomeranged back


Back to The FutureBook: Audio Gets Its Own Channel at the Conference

Amid rising audiobook sales, the FutureBook Conference's focus on the sector offered upbeat statistics and audience demographics. The post Back to The FutureBook: Audio Gets Its Own Channel at the Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #post back #audience demographics


Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #post back #publishers struggle #major publishers


With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek

[ AdWeek | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #full list #commercial breaks


Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #sponsor content


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ellen harvey #publishing business #consuming content