Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-02 00:00:00 UTC ]
News tagged with: #central question

Other Publishing stories related to: 'Web advertising: still a small net in a very large pond'

Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press

Debut author Sarah J. Sover talks about finding the perfect home for her comedic fantasy novel Double-Crossing the Bridge with the indie publisher The Parliament House. The post Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press by Cassandra Lipp appeared first on... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-15 14:00:43 UTC ]
More news stories like this | News stories tagged with: #post breaking #finding home #perfect home #parliament house #small press #indie publisher #debut author

News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp

UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media

‘The Yellow House’ Is a Major Memoir About a Large Family and Its Beloved Home

Sarah Broom’s first book tells the story of a shotgun house in New Orleans and its fate before and after Hurricane Katrina. Continue reading at The New York Times

[ The New York Times | 2019-08-05 16:56:35 UTC ]
More news stories like this | News stories tagged with: #yellow house #large family #book tells #hurricane katrina #memoir

Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
More news stories like this | News stories tagged with: #long beach #supply chain #carbon footprint #bookstore

William Collins nets James Grant's history on UK's "unwritten" constitution

William Collins has acquired a new history of the British Constitution by legal expert and academic James Grant, about the UK's "unwritten" constitution. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 20:13:39 UTC ]
More news stories like this | News stories tagged with: #william collins

Hay House nets Nia The Light's body positivity book

Mind-body-spirit publisher Hay House UK has bought a book from body positive advocate and social media influencer Nia The Light on self-discovery. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 10:04:04 UTC ]
More news stories like this |

Quad Posts Q2 Net loss on Lower Revenue

Roughly a week after it announced it was cancelling its planned purchase of LSC Communications due to objections from the Department of Justice, Quad reported that second quarter sales fell 1.2% compared to a year ago. It had a net loss of $14.7 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #planned purchase #2% compared #net loss

Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with: #web browsers #online publisher

Orion nets non-fiction debut from Beach Hut author Henry

Beach Hut series author Veronica Henry is branching out with a debut non-fiction release celebrating food and life by the sea, acquired by Orion. Continue reading at The Bookseller

[ The Bookseller | 2019-07-28 21:23:44 UTC ]
More news stories like this |

Megan Rapinoe Nets Book Deal After World Cup Win

The U.S. Women’s National Team co-captain reportedly signed with Penguin Press for a book about her life AND with Razorbill for a book for young people. Continue reading at The Huffington Post

[ The Huffington Post | 2019-07-25 17:42:59 UTC ]
More news stories like this | News stories tagged with: #penguin press #book deal

HarperCollins' new digital imprint nets first adult title from Reekles

HarperCollins’ new digital division, One More Chapter, has snapped up the debut adult fiction title from bestselling YA author of The Kissing Booth, Beth Reekles. Continue reading at The Bookseller

[ The Bookseller | 2019-07-25 16:36:10 UTC ]
More news stories like this | News stories tagged with: #adult title #digital division

BA urges indies to compete for Britain’s Best Small Shop of 2019

The Booksellers Association is rallying indie bookshops to put themselves forward for Britain’s Best Small Shop of 2019 following last year's win for The Main Street Trading Company. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 11:19:31 UTC ]
More news stories like this | News stories tagged with: #small shop #booksellers association

Doubleday nets Youngson's barge-set second novel

Doubleday will publish the second book from award-winning novelist Anne Youngson. Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 04:18:26 UTC ]
More news stories like this |

For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

Small Presses Publish the Revolution at Socialism Conference 2019

Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
More news stories like this |

Audrain’s debut thriller nets £1m in UK deal

Former Penguin Books publicity director Ashley Audrain’s debut thriller, The Push, has been snapped up in a string of record-breaking deals around the world. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 14:00:48 UTC ]
More news stories like this | News stories tagged with: #uk deal #debut thriller

Michael Joseph nets Kate Wright fitness book

Michael Joseph will publish a health and fitness guide by “The Only Way is Essex” star Kate Wright, exploring how her regime helps to her to overcome anxiety. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 11:21:02 UTC ]
More news stories like this | News stories tagged with: #michael joseph #overcome anxiety