Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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A number of poetry titles are in the running for this year’s CILIP Carnegie and Kate Greenaway awards, with titles about Norse myths, suffragettes, mental health and human rights also on the longlists. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Andrea Levy, writer of bestselling Windrush generation novel Small Island (Headline), has died from cancer at the age of 62, with the publishing community paying tribute to how she "reshaped the literary world". Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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A 7% decline in fourth quarter revenue led to a 0.6% drop in sales for the full year at Simon & Schuster. The publisher still posted a 6% increase in operating profits over 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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'Time will tell whether Mensch has published its first triumph or its first turkey,' writes Richard Charkin, small press publisher. The post Richard Charkin: Nine Lessons From a Small Indie Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-13 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Independent publisher b small has hired Vicky Barker, formerly a freelance illustrator and designer, as art director. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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The annual British Book Awards, with winners to be announced May 13, are widening their recognition of independent publishers and of nonfiction and illustrated work in children's books. The post British Book Awards Expanded for 2019 in Children’s Books, Small Presses appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-13 00:00:00 UTC ]
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4th Estate has pre-empted a "21st-century response to Lolita”, My Dark Vanessa, for six figures, with HarperCollins US prevailing with a seven-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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U.S.-based Hobbyist and DIY crafts publisher Fox Chapel Publishing has acquired the U.K.-based house Old Pond Publishing, which specializes in books on agriculture, machinery, and animal husbandry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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An independent bookshop, The Mainstreet Trading Company’s Bookshop & Café, has been named Britain’s Best Small Shop of 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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The Chancellor of the Exchequer Philip Hammond will use today's Budget to announce a £1.5bn package of support for the High Street, including £900m in business rate relief, according to widespread reports. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Unit sales of print books inched ahead 0.5% in the week ended Oct. 20, 2018, over the comparable week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
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Four independent bookshops - Drake The Bookshop in Stockton, Forum Books in Northumberland, Kenilworth Books in Warwickshire and The Mainstreet Trading Company’s Bookshop & Café in St Boswells - are in the running to be named Britain’s Best Small Shop of 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-10-20 00:00:00 UTC ]
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