Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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The platform said that people were 17 percent more likely to subscribe through Instant Articles versus publishers’ standard mobile web links. The post Facebook claims subscription test results are ‘promising’ so far, though still small appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-27 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Lara Prescott’s We Were Never Here recounts how the CIA used Boris Pasternak’s novel as a propaganda tool during the cold warLast month, Lara Prescott was preparing to graduate from her three-year creative writing fellowship at the University of Texas. Two weeks later, she is sitting on book... Continue reading at The Guardian
[ The Guardian | 2018-06-11 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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In 1968 Peter Workman founded the company that bears his name with a single book, 'The Yoga 28-Day Exercise Program,' which is still in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The Week in Libraries, May 18, 2018: Among this week's headlines, the Senate votes to save net neutrality; How climate change is threatening libraries; Education Week looks at the ranks of our school librarians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-18 00:00:00 UTC ]
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The Week in Libraries, May 11, 2018: Among the headlines this week, net neutrality is given one month to live; And it was a good week for public libraries in Ohio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Revenue from the more than 1,200 publishers who report sales to the AAP increased 0.4% in 2017 over 2016, rising from $14.65 billion in 2016 to $14.70 billion last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-09 00:00:00 UTC ]
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HMH attributed the sales rise in the first quarter of 2018 in part to higher print titles sales, but a change in the product mix of sales—last year HMH sold lots of 'The Handmaid's Tale' and '1984' ebooks—contributed to a slight rise in the quarterly net loss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-07 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Unit sales of print books rose 1% in the week ended Apr. 29, 2018 over the comparable week in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday
[ Digiday | 2018-04-23 00:00:00 UTC ]
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“If we do one thing over the next few years,” Wu said, “it must be to restore net neutrality it must be to restore our informational freedoms.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-30 00:00:00 UTC ]
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There are so many literary prizes these days that they could be regarded as an industry in their own right – but they’re needed to change the status quoHow many literary prizes are there in the UK today? To Wikipedia’s tally of around 70, I can immediately add half a dozen more – and still they... Continue reading at The Guardian
[ The Guardian | 2018-02-21 00:00:00 UTC ]
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Open to UK and Irish publishers, the Republic of Consciousness Prize honors literary fiction produced by small, independent presses with no more than five full-time employees. The post The UK’s Republic of Consciousness Prize for Small Presses Names its 2018 Shortlist appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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