Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Jacqui Small, group publisher of the eponymous Quarto imprint, is preparing to step down from her full-time role at the end of the year, which will also see the closure of the list after nearly 20 years. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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Strong print and audio sales at Penguin Random House countered soft ebook sales to increase revenue 1.1% in the first half of the year. Earnings at the publisher rose 11.4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-31 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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Bookstore sales increased 0.2% in the first half of 2017 over the comparable period in 2016, hitting $5.06 billion, according to estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-15 00:00:00 UTC ]
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Don't you want to know what's new online and in Los Angeles in the world of books? Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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A viable Net Book Agreement for today's UK industry might stipulate that books should be sold at printed prices for a minimum of 30 days, independent bookseller Tamsin Rosewell has suggested. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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The point of difference at the Marlborough Book Festival is simple, it's Marlborough. Continue reading at Stuff
[ Stuff | 2017-07-28 00:00:00 UTC ]
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Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
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They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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After being tapped by the activist and author to handle the U.S. edition of her anti-Trump book 'No Is Not Enough,' Chicago's Haymarket Books collaborated with Knopf Canada and the U.K.'s Allen Lane to crash the title, which hit shelves this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews
[ Betanews | 2017-06-07 00:00:00 UTC ]
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Telecoms giant is right to stop relying on social media titans to stop its adverts appearing next to inappropriate contentAbout time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they publish that it has taken matters into its own... Continue reading at The Guardian
[ The Guardian | 2017-06-07 00:00:00 UTC ]
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Good-bye, ibid.; hello, tweet. “3-D” or “3D”? “Fewer” or “less”? “Hi Mom” or “Hi, Mom”? If you’re a writer, editor, or simply an unreconstructed grammar nerd, there’s a good chance that at some point you’ve sought an answer to such questions in The Chicago Manual of Style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breath-taking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable website by applying the timeless principles of user-centered design. Even if you're... Continue reading at Betanews
[ Betanews | 2017-05-25 00:00:00 UTC ]
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Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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It would be understandable if Snap Inc. is feeling a little jittery as it closes the book on its first quarter as a public company today. The owner of the Snapchat messaging and media app has to show strong ad sales and a growing user base when it makes its report after the close of business.... Continue reading at Advertising Age
[ Advertising Age | 2017-05-10 00:00:00 UTC ]
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