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The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at 'The Bookseller'
[ The Bookseller | 2020-11-18 06:55:46 UTC ]
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Even as layoffs, pay cuts and indefinite furloughs become an almost daily occurrence in the media industry, news about such developments grows no less tragic and alarming. Such was the case Thursday morning, when Atlantic Media chairman David Bradley revealed in a staff memo that, despite... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-21 16:30:08 UTC ]
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Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #paid social #audience growth
They love Facebook's ability to turbo-charge their audience growth, but they hate perpetually being the last to know about changes. The post For small publishers, Facebook is often a force for good — and frustration appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-06-28 00:00:00 UTC ]
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As publishers increasingly post their content directly to social networks, many media companies are losing control of the distribution of their own product. Still, some publishers say that the rise of these platforms as distribution channels -- from Facebook's Instant Articles to Snapchat's... Continue reading at 'Digiday'
[ Digiday | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channel #content directly #social networks #media companies #losing control #audience growth #business models