Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
Cowboys, wide open spaces, and strong women are drawing Christian writers to stories set in the American West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation
[ The Conversation | 2021-04-15 03:00:00 UTC ]
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In her new book, Anna Malaika Tubbs shines a light on the strong women behind three influential Black leaders Continue reading at The Washington Post
[ The Washington Post | 2021-02-12 07:00:00 UTC ]
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In this delightful debut novel Katherine Kayne sweeps us back to a Hawaii still mourning its lost kingdom, where ladies—their ballgowns covered in yards of protective fabric—gallop across the mountains and down the city streets on their way to polo matches and parties, men dance the hula as well... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-17 09:46:07 UTC ]
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Susan Straight's new memoir, "In the Country of Women," depicts the tough, trauma-burdened women who have populated her life. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-30 19:40:36 UTC ]
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Works of prose fiction with quirky fun plots and manga-style illustrations, Japanese light Novels are attracting a growing audience of fans in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
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Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice,... Continue reading at AdWeek
[ AdWeek | 2018-11-16 00:00:00 UTC ]
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Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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Although translated books dominate Turkish book sales, a growing audience of readers in Turkey means small publishers still have a chance to compete. The post In Turkey, Small Publishers Have a Chance to Compete appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-28 00:00:00 UTC ]
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Novelist Lauraine Snelling has authored 80 books since she began her writing career in 1982, has more than two million books in print, and has just published the first in her fifth historical series set among Norwegian immigrants to North Dakota, where her mother was born and raised: “Strong... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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