The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading >> [ Source: Digiday | 2020-05-18 04:00:00 UTC ]
After being tapped by the activist and author to handle the U.S. edition of her anti-Trump book 'No Is Not Enough,' Chicago's Haymarket Books collaborated with Knopf Canada and the U.K.'s Allen Lane to crash the title, which hit shelves this month. Continue reading >> [ Source: Publishers Weekly | 2017-06-22 00:00:00 UTC ]
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in... Continue reading >> [ Source: AdWeek | 2015-11-30 00:00:00 UTC ]
Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading >> [ Source: AdWeek | 2013-02-13 00:00:00 UTC ]