Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos said in a blog post that Facebook teamed up with Nielsen to... Continue reading at 'AdWeek'

[ AdWeek | 2017-07-20 00:00:00 UTC ]

Other Publishing stories related to: 'Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts'


Publishers of Facebook Instant Articles Can Now Compare Them vs. Their Mobile Web Counterparts

Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek

[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |


French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user base #walled garden #mobile devices #major publishers


Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #vox media


All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek

[ AdWeek | 2017-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable publishers #late march #interactive content


Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benefits appeared #publishers start


Publishers Now Have a Monetization Tab to Turn Facebook Instant Articles Ads On or Off

Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek

[ AdWeek | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enabling publishers


Facebook Gives Publishers Paywall for Instant Articles

Facebook is finally letting publishers build paywalls inside Instant Articles, but only on Android phones.On Thursday, the social network announced its latest remedy for publishers that while able to tap into large audiences on Facebook, are afraid to give away their content too cheaply. The... Continue reading at Advertising Age

[ Advertising Age | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small group #media partners #houston chronicle


Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

The idea of subscriptions in Facebook's Instant Articles has been bandied about for quite some time, and an official test is finally underway. Head of news partnerships Campbell Brown, head of news product Alex Hardiman and product manager Sameera Salari announced in a Facebook Media blog post... Continue reading at AdWeek

[ AdWeek | 2017-10-19 00:00:00 UTC ]
More news stories like this |


With Facebook’s focus on video, publishers hear less about Instant Articles

The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-06 00:00:00 UTC ]
More news stories like this |


Facebook is throwing publishers a bone in the form of more performance data on Instant Articles

The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Publishers Creating Facebook Instant Articles Can Now Simultaneously Work on Google AMP (Apple News Soon)

The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek

[ AdWeek | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enable publishers #apple news


Publishers say Facebook can save Instant Articles with better data, subscription tools

Publishers say that Facebook can save Instant Articles by improving subscription products, letting pubs have more control over their inventory and sharing more user data. The post Publishers say Facebook can save Instant Articles with better data, subscription tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #post publishers #subscription tools


Best of the week: Facebook’s Instant Articles are falling out of favor with publishers

Publishers' love-hate relationship with Facebook continues. The post Best of the week: Facebook’s Instant Articles are falling out of favor with publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #publishers appeared #love-hate relationship


Facebook faces increased publisher resistance to Instant Articles

As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription growth


Publishers Get More Ad Placement Flexibility in Facebook Instant Articles

Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek

[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #include advertising


Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #online courses #recent months #great deal


Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age

[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small group


Some publishers appear to be cooling on Facebook Instant Articles

Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #pulling back


UK publishers are mixed on performance of Facebook Instant Articles

Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #referral traffic #invested heavily #hardest hit #publishing directly