Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-02 00:00:00 UTC ]
News tagged with: #central question

Other Publishing stories related to: 'Web advertising: still a small net in a very large pond'


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


S&S UK Children's signs three-book deal with animator Steve Small

Simon & Schuster Children’s UK has signed a series of picture books written and illustrated by animator Steve Small. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 23:19:42 UTC ]
More news stories like this | News stories tagged with: #books written


‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit

Revenue diversification, a programmatic talent crunch, and trouble for media's middle class: Here's what people are talking about down at DPS. The post ‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 11:58:06 UTC ]
More news stories like this | News stories tagged with: #revenue diversification #middle class #publishing summit


What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst


Michael Joseph nets Annabelle Williams' debut

Michael Joseph has acquired Times journalist Annabelle Williams' debut about how "the world of finance still favours men". Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 03:47:12 UTC ]
More news stories like this | News stories tagged with: #michael joseph


The (Surprisingly) Small World of Bookselling (shelftalker)

A bookseller says goodbye to a colleague and reflects on the ways industry relationships come back around. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 11:00:53 UTC ]
More news stories like this | News stories tagged with: #bookselling shelftalker #bookseller


W&N nets novel from 'astonishing' Woodson

W&N has netted a new novel by "astonishing" award-winning author Jacqueline Woodson, which is already garnering huge praise in the US. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 19:21:10 UTC ]
More news stories like this | News stories tagged with: #wn nets #award-winning author


Things get weird when a neural net is trained on text adventure games

We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget

[ Engadget | 2019-09-11 19:39:00 UTC ]
More news stories like this | News stories tagged with: #harry potter


You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen


Louise Adler appointed publisher-at-large at Hachette Australia

New role comes seven months after publisher’s controversial resignation from Melbourne University PublishingLouise Adler has been appointed to a new role at Hachette Australia, seven months after her controversial resignation from Melbourne University Publishing.Adler takes up the new role at... Continue reading at The Guardian

[ The Guardian | 2019-09-04 01:58:53 UTC ]
More news stories like this | News stories tagged with: #hachette australia #enid blyton #native tongue #real loss #australian publishing #hachette


Blink nets football titles by Robbie Fowler and F2

Bonnier Books UK imprint Blink has netted two football titles with Robbie Fowler’s “definitive” autobiography and the fifth publication from freestylers The F2. Continue reading at The Bookseller

[ The Bookseller | 2019-08-29 13:07:40 UTC ]
More news stories like this | News stories tagged with: #definitive autobiography #bonnier


20 Small Press Books You Might Have Missed

The small indie press boom is among us. In both 2017 and 2018, a whopping 40% or more of the National Book Awards longlists included titles from university and independent presses. It’s an exciting time for small presses— never before have there been so many diverse books in the mainstream... Continue reading at Electric Literature

[ Electric Literature | 2019-08-29 11:00:48 UTC ]
More news stories like this | News stories tagged with: #missed appeared #independent presses #exciting time #diverse books #electric literature #small press


S&S Children's UK nets Richard Jones picture book

Simon & Schuster Children’s UK has acquired a dog-themed picture book from Richard Jones, his first as both author and illustrator. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 16:59:01 UTC ]
More news stories like this | News stories tagged with: #ss children #picture book


Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen


At Brooklyn’s 2019 Small Press Flea

If you happened to be at the farmer’s market in Brooklyn’s Prospect Park this past Saturday, you might have trailed the vendor tents across the street to Grand Army Plaza and landed in the 2019 Small Press Flea, two concentric circles of book fair tables set up between the Soldiers’ and Sailors’... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-28 08:47:44 UTC ]
More news stories like this | News stories tagged with: #past saturday #book fair #small press


Republic of Consciousness Prize for Small Presses granted Arts Council funding

The Republic of Consciousness Prize for Small Presses has been granted Arts Council funding for the next two years.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 08:51:41 UTC ]
More news stories like this | News stories tagged with: #consciousness prize #small presses


Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing


Courage and kindness in a small French village, a haven for refugees

Maggie Paxson describes a town’s legacy of aiding strangers, in World War II and today. Continue reading at The Washington Post

[ The Washington Post | 2019-08-23 12:36:20 UTC ]
More news stories like this |


Titan Books nets Joan He's debut YA fantasy

Titan Books will publish Joan He’s YA debut, a Chinese-inspired fantasy novel about a princess whose father is murdered. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 02:49:33 UTC ]
More news stories like this | News stories tagged with: #titan books #ya debut


Susan Hill's The Small Hand to become Channel 5 drama

Awesome Media & Entertainment and Two Rivers Media, have teamed up to adapt Susan Hill’s The Small Hand: A Ghost Story (Profile), about an antique book dealer, for Channel 5 in the first adaptation of a book by the author for seven years. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 14:39:05 UTC ]
More news stories like this | News stories tagged with: #susan hill