Sephora is becoming something of a chatterbox. The beauty retailer regularly converses with customers, whether that's by sharing prom tips with teens on the social media platform Kik, or helping shoppers book in-store appointments via Facebook Messenger. This type of interactive exchange--in which brands, primarily through messaging apps or chatbots, engage with the customers on... Continue reading at 'AdWeek'
[ AdWeek | 2017-11-13 00:00:00 UTC ]
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The full text of a speech given by Baroness Gail Rebuck, chair of Penguin Random House UK, during a debate at the House of Lords on libraries and bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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#branded videos
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Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Russell Brand is publishing a guide to addiction with Pan Macmillan's wellness and lifestyle imprint Bluebird. Continue reading at The Bookseller
[ The Bookseller | 2016-10-08 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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There are many ways to try to learn a new language, ranging from audio books and text books, to software and web-based options. One learning tool that's proving popular at the moment is Duolingo, and a new feature has been introduced that helps to provide an immersive linguistic experience. It... Continue reading at Betanews
[ Betanews | 2016-10-06 00:00:00 UTC ]
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When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
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Charlotte Eyre talks to Anna Knight, brand director at Brand Licensing Europe, about trends in brands and licensing. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday
[ Digiday | 2016-09-14 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff
[ Stuff | 2016-08-17 00:00:00 UTC ]
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When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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#similar approach
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Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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#mobile media
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