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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
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Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at 'Digiday'
[ Digiday | 2016-10-11 00:00:00 UTC ]
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AAP officials have called the proposal "a critical first step" toward modernizing the Copyright Office, but a coalition of Internet companies are less enthused. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Venture capitalists poured more money into Internet companies last year than they have since the dot-com bust, according to a survey published Friday.Internet companies in the U.S. took in US$7.1 billion from VCs in 1,059 deals in 2013, the highest level of Internet investment in terms of... Continue reading at 'PC World'
[ PC World | 2014-01-18 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 15:55 The Booksellers Association has said the Office of Fair Trading's decision to clear the merger between Amazon and The Book Depository will give Amazon more power to put its competitors out of business. The OFT announced today... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Mon, 23/05/2011 - 15:35 French culture minister Frédéric Mitterrand has said internet companies must contribute more to financing creativity. Setting the tone for the e-G8 forum, to be held in Paris May 24-25, he said in an interview with the... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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#saturday edition
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