To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

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Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #growing rapidly #real estate

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

Pan Mac brings Peter James audio in-house

Pan Macmillan has bought audio rights to 11 books from bestselling author Peter James, in a move to consolidate his audio publishing within the publisher. Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising #huffington post

Hearst looks for global scale to native ads

Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst #global scale #native ads #global markets #digital audiences

Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising

Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #online video

Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #enthusiast publisher #uncharted territory

The Haida's tale: Margaret Atwood helps bring Native American literature to the UK

Robert Bringhurst’s translations of Haida stories in A Story as Sharp as a Knife are published in the UK for the first time, thanks to the Booker winner’s championing of this ‘book of wonders’A book which preserves in print the almost lost oral literature of the Native American Haida people has... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker winner #british columbia #folk tales

Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #user experience #john barnes #time publishers

5 Things We Learned in 2015 From the Year in Media Deals

The desire to scale up and reach millennial readers drove many high-profile publishing deals in 2015. Here are five takeaways from all the activity. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue

Mashable Shop Is a Native Ad That's Also an Online Store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age

[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online store #digital publishers #branded videos #making money

Meet Ad Age's 2015 Media Mavens

One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age

[ Advertising Age | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook executive #content directly #shake things

Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General

Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media general

Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian

[ The Guardian | 2015-09-10 00:00:00 UTC ]
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5 things to know about the Meredith-Media General deal

Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday

[ Digiday | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corp #media general #print magazines

Why Purchase of Millennial Media Brings Verizon Closer to Its Data Dreams

AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age

[ Advertising Age | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady stream #third-party publishers #global director