To deal with native ad pains, Vox Media brings distribution in-house

With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-27 00:00:00 UTC ]

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Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners

Four new poetry collections bring pain — and hope — into sharp relief

New works by Nick Flynn, Hanif Abdurraqib, Nancy Naomi Carlson and Kathleen Graber. Continue reading at The Washington Post

[ The Washington Post | 2019-10-15 18:56:14 UTC ]
More news stories like this | News stories tagged with: #sharp relief #hanif abdurraqib

Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
More news stories like this | News stories tagged with: #digital content

‘It can be demotivating’: Digital media’s all-stock deals are the new normal

With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:17 UTC ]
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Maxine Peake brings warmth and likeability to raw, bitter pain in a candid tale of IVF failure

Avalanche: A Love Story, is a play based on the author's memoir detailing the anguish of her six unsuccessful attempts at IVF. It depicts doctors who prey upon an ageing woman’s despair and the stigma attached to 'failed' mothers. Continue reading at The Conversation

[ The Conversation | 2019-09-03 02:31:44 UTC ]
More news stories like this | News stories tagged with: #love story #play based #unsuccessful attempts #memoir

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst

ADVFN Books strikes foreign rights deal with Harriman House

ADVFN Books has licensed foreign rights to Harriman House for a number of titles from its financial books division. Continue reading at The Bookseller

[ The Bookseller | 2019-08-12 13:34:13 UTC ]
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Soccer star Megan Rapinoe signs book deal with Penguin Random House

Outspoken soccer superstar Megan Rapinoe will offer her takes on sports and current events in a new book for the Penguin Press. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-25 19:10:34 UTC ]
More news stories like this | News stories tagged with: #current events #penguin press #penguin random house #book deal

Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher

Penguin Random House Buys F+W Media’s Books at Auction

Penguin Random House is acquiring the book publishing assets of F+W Media, which include the Writer's Digest catalog. Communities to be auctioned separately June 13. The post Penguin Random House Buys F+W Media’s Books at Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-07 16:05:51 UTC ]
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Doctored video of US House Speaker Nancy Pelosi shows social media giants ill-prepared for 2020

A doctored video showing the US House Speaker "slurring" her words doesn't violate Facebook standards. Continue reading at Stuff

[ Stuff | 2019-05-25 05:42:55 UTC ]
More news stories like this | News stories tagged with: #doctored video #house speaker

Charco Press signs North American distribution deal

Scottish indie Charco Press has signed a distribution deal with Ingram's Consortium to break into the North American market. Continue reading at The Bookseller

[ The Bookseller | 2019-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution deal

B7 Media signs audiobook deal for Rowson mystery series

B7 Media has announced an audiobook deal for a new historical crime series by Pauline Rowson. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook deal #pauline rowson

Inside Facebook-born Freeda Media’s distributed publishing strategy

Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-27 00:00:00 UTC ]
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The Artist Bringing Native American Representation to Comic Books

“I’m doing the same thing that my ancestors did. I’m just telling the stories that I care about, that I love and that are relevant to me,” Jeffrey Veregge says. Continue reading at The Huffington Post

[ The Huffington Post | 2019-03-26 21:37:09 UTC ]
More news stories like this | News stories tagged with: #comic books

Hummingbird Digital Media in E-book Deal with ABA

Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aba members #e-book deal #sell ebooks

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

Bloomberg Media takes a stab at overhauling the display ad

The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad