Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with:
#embracing mobile
#advertising week
#ad business
#adweek magazine
The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller marketing
#publicity conference
#consumer insight
Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller
[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller marketing
#publicity conference
#live blog
Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#studies show
Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
More news stories like this |
Novelist Denise Mina is in the running to win the Theakstons Old Peculier Crime Novel of the Year... Continue reading at The Bookseller
[ The Bookseller | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peculier crime
Bloomsbury gets ‘Inked’ and throws down for Dinerstein and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
This week, a spy thriller retelling of "King Lear," Francisco Goldman explores Mexico City, and a feminist spin on "Tom Sawyer." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#king lear
#tom sawyer
Open Road Fires Back at HarperCollins In Copyright Case and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright case
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
#ad spending
#video content
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#app publishers
#weather channel
#big player
#consumer data
The second installment of J.K. Rowling's Cormoran Strike series (written under the pseudonym Robert Galbraith) sold roughly 21,000 copies in its first partial week on sale, according to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital watermarks
#study released
#continued growth
#digimarc discover
#connect readers
#mobile content
Don Piper’s car was hit by a truck in 1989, and he was pronounced dead at the scene. Piper wrote about what happened next in the bestselling "90 Minutes in Heaven: A True Story of Death & Life," which paved the way for other recent bestsellers recounting glimpses of the afterlife. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#don piper
#true story
Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#web site
#marketing efforts
This week, new Andrea Camilleri, unfriending your ex, and what the ocean tells us about ourselves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andrea camilleri
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#apple tv
#media companies
Hillary Clinton’s "Hard Choices" sold 85,721 copies in its first week on sale at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard choices
#hillary clinton
#nielsen bookscan
Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online brand
#vice president
#branded content
No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#target audience
#associate publisher
CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wide range
#general mills
#hunger games