#bookseller marketing

Publishing news tagged with #bookseller marketing


Pearson: how Pinterest can work for publishers

Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading >>
[ Source: The Bookseller | 2015-07-01 00:00:00 UTC ]

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Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading >>
[ Source: The Bookseller | 2014-07-08 00:00:00 UTC ]

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Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading >>
[ Source: The Bookseller | 2014-07-07 00:00:00 UTC ]

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