This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Book Comps Fell 10% at Hastings

Comparable store sales of books fell 10.7% at Hastings Entertainment in the year ended January 31, 2014, compared to 2012. Sales also fell 8.2% in the fourth quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Book Deals: Week of March 24, 2014

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[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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The week when Mick Jagger found the true cost of fame | Catherine Bennett

Some of the coverage of L'Wren Scott's death was shameful but it doesn't justify curbs on the pressIdeally, the British press would have behaved a lot better last week, when it reported the premature death of the fashion designer L'Wren Scott. Who was also the girlfriend of Mick Jagger. Critics... Continue reading at The Guardian

[ The Guardian | 2014-03-23 00:00:00 UTC ]
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Bloomsbury consolidates children’s imprints; Easton leaving, and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

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[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Infographic: Publishers on closing the mobile gap

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[ Digiday | 2014-03-20 00:00:00 UTC ]
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This Week in Children's Apps: March 20, 2014

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[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

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[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
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[ The Guardian | 2014-03-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

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[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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