This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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Job Moves: June 10, 2014

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[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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PW Picks: Books of the Week, June 9, 2014

This week, literature's most important obscenity trial, a haunted jail, and what it means to be a woman writer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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This Week in Children's Apps: June 5, 2014

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[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Can Armenian Literature Reach an International Market?

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[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
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Book Deals: Week of June 2, 2014

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[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: A High 10 for Trinity

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[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

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[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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