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Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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“A small press with a big reach” is how founder and publisher Barbara Ras describes Trinity University Press, the San Antonio, Tex., house that is celebrating its 10th publishing anniversary this year. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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