Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Yellow Kite will publish 10% Happier by Dan Harris, a book about the author’s self-help... Continue reading at The Bookseller
[ The Bookseller | 2014-04-11 00:00:00 UTC ]
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A film-to-book adaptation from Haifaa al Mansour and a new fantasy graphic novel series are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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This week, the town the American Dream forgot, the eye-opening effects of technology, and an evil nanny. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Martin Goldsmith, author of "Alex’s Wake: A Voyage of Betrayal and a Journey of Remembrance"(Da Capo, 9780306823220) will appear on MSNBC TV's "Hardball with Chris Matthews" on Thursday, April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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A memoir for E! News co-anchor and reality star Giuliana Rancic, four new posthumous Robert B. Parker novels, and a multi-book deal for "the female Stephen King" are among this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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With blogger Amanda Rettke's debut cookbook, "Surprise-Inside Cakes," bakers can create cakes with a secret inside. Rainbows, cherries, hearts, holiday candles – imagine Russian nesting dolls, only made with cake and frosting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Buck out, Anastas in as publisher of Aladdin, Simon Pulse and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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"Great British Bake Off" star Mary Berry rules the top of the charts for the... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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This year Comic and Cartoon Art Week, a series of comics-related events starting April 1 in New York City, will serve as an introduction to the MoCCA Arts Fest, an annual festival of small press comics, held April 5 and 6 at the Lexington Avenue Amory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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This week, a delightfully unlikable narrator, Emma Donoghue's latest, and the most dangerous man in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Green Apple named ‘PW’ Bookstore of The Year; Kravtin takes Rep of the Year Award and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Comparable store sales of books fell 10.7% at Hastings Entertainment in the year ended January 31, 2014, compared to 2012. Sales also fell 8.2% in the fourth quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Stanton captures more ‘Humans’ for SMP and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Some of the coverage of L'Wren Scott's death was shameful but it doesn't justify curbs on the pressIdeally, the British press would have behaved a lot better last week, when it reported the premature death of the fashion designer L'Wren Scott. Who was also the girlfriend of Mick Jagger. Critics... Continue reading at The Guardian
[ The Guardian | 2014-03-23 00:00:00 UTC ]
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