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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at 'The Guardian'

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

The Daily Will Release Subscriber Numbers Some Day That's Not Today [MediaMemo]

News Corp.'s Daily tablet newspaper had a high-profile launch in February, but didn't start charging customers until two weeks ago. So how's it selling? "We're happy with where we are," publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked... Continue reading at 'AllThingsD'