This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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News Briefs: Week of June 16, 2014

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[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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PW Picks: Books of the Week, June 16, 2014

This week, the classic book the CIA didn't want you to read, Victorian vampires, and an Antarctic odyssey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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Tracking Amazon: '10-Day Green Smoothie Cleanse' Bests 'Hard Choices'

After J.J. Smith's appearance on the "Steve Harvey Show," the author's "10-Day Green Smoothie Cleanse," published in February, moved from #42 to #2 on Amazon's bestseller list, pushing Hillary Clinton's memoir down to #3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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You'll Never Guess What 'Crazy Eyes' Uzo Aduba Likes

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[ AdWeek | 2014-06-11 00:00:00 UTC ]
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Yawn No More: Americans and the Market for Foreign Fiction

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[ Publishing Perspectives | 2014-06-11 00:00:00 UTC ]
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Global Book Market Snapshots: France and Germany

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Job Moves: June 10, 2014

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[ Publishers Weekly | 2014-06-10 00:00:00 UTC ]
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Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

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PW Picks: Books of the Week, June 9, 2014

This week, literature's most important obscenity trial, a haunted jail, and what it means to be a woman writer. Continue reading at Publishers Weekly

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Canadian market is 'blockbuster dependent'

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This Week in Children's Apps: June 5, 2014

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Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

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[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Can Armenian Literature Reach an International Market?

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News Briefs: Week of June 2, 2014

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The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

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PW Picks: Books of the Week, June 2, 2014

This week, new Stephen King, new Herman Koch, and the best literary puzzle of the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: A High 10 for Trinity

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Third chart-topping week for Dan Brown

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[ The Bookseller | 2014-05-29 00:00:00 UTC ]
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