Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Joel Osteen offers more encouragement in his newest book; James Carroll explores the meaning of Jesus for today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
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The unofficial start of the fall season is beginning with a grand reopening of a bookstore under new ownership and the opening of two stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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This week, new Ian McEwan, new Joseph O'Neill, and the stunning debut novel, "A Girl is a Half-Formed Thing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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B&N testing Espresso Book Machines and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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In the countdown to Labor Day, the pace at many bookstores hasn't slowed. Politics & Prose is readying for tomorrow's National Book Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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This week, new Tana French, new Elena Ferrante, and the history of rock 'n' roll in 10 songs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller
[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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This week in children's apps, we feature a Little Critter app and a Dr. Seuss Learning Library collection, both well suited for heading back to school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-28 00:00:00 UTC ]
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This infographic, The Digital Roadmap for Libraries, offers the possible applications of the new generation of technologies in library services, well beyond ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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Dessen’s latest to Viking Children’s and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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As the school year starts, get your bookshelf started with Hemingway, Bronte, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Independents continue to grow with the addition of a second location for a particularly aptly named store, I Read Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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This week, a haunting psychological mystery set at a school for troubled teens, "Against Football," and the culinary imagination. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Suchomel returning to Legato Publishers Group and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller
[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Shipman’s ‘Charm’ lures U.S. and int’l. buyers and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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This week, the danger of what you eat, the miseducation of the American elite, and an outstanding Japanese revenge thriller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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