This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with: #embracing mobile #advertising week #ad business #adweek magazine

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Bookstore Roundup, Week Ending Oct. 17

Both the Texas Teen Book Festival and the Boston Book Festival kick off this weekend. And Greenlight Books in Brooklyn, N.Y., and Oblong Jr. in Millerton, N.Y., are turning 5 and 20, respectively. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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How to Eat That Better, In Infographics

Ever wonder how to craft the perfect salad bite? Or keep your grilled cheese crispy? These infographics from Dan Pashman, author of 'Eat More Better' (S&S, Oct.), will show you how. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
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Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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International Hot Book Properties: Week of October 13, 2014

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[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
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Dunham Sells 38K in First Week

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[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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The PW Frankfurt Show Daily, October 10, 2014

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[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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PW Picks: Books of the Week, October 6, 2014

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[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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