Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
News tagged with:
#embracing mobile
#advertising week
#ad business
#adweek magazine
Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid market
Hachette agrees to buy Black Dog & Leventhal and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette agrees
Pearson creates ‘Distress’ at Norton and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
This week: the final recollections of Charles Dickens, an eye-opening portrait of the South, and a punk rock memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charles dickens
Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#judge books
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#week launching
#digital reading
#key moments
Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing department
#marketing director
#bounce sales
#nosy crow
Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#asian countries
#detailed explanation
Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#panel session
#telling stories
As the holiday season approaches, several cities are getting in the book spirit with book fairs, including Miami and New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book fairs
HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this |
This week, the world's first digital weapon, and an ongoing investigation of men. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ongoing investigation
Newman lands at Roc with ‘Planetfall’ and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
Novelist Ali Smith has won the Goldsmiths Prize, awarded for "boldly original" fiction. Smith won the £10,000 award, now in its second year, for How to be Both (Hamish Hamilton), the two-part novel which lost out to Richard Flanagan on the shortlist for this year's Man Booker. Continue reading at The Bookseller
[ The Bookseller | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#goldsmiths prize
#boldly original
#hamish hamilton
#richard flanagan
#man booker
Former New Yorker writer signs a book deal in the same week New Republic plagiarist Stephen Glass may have been forgiven by colleagues Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
Margarita Carrillo Arron, author of 'Mexico: The Cookbook' (Phaidon, 9780714867526), will appear on NPR's 'Morning Edition' on Monday, November 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#morning edition
In this week's roundup of books generating interest around the globe, an Italian bestseller about a talented perfumer picks up heat; a Spanish novel about an Oxford professor drawn into a murder investigation picks up multiple foreign sales; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#italian bestseller
Washington, D.C., is on its way to becoming capital booktown. It got its first new bookstore in a decade this week, Upshur Street Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this |
A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post expanding
#books appeared
Foyles is a finalist in the Customer Innovation of the Year category at the Oracle Retail Week Awards. The retailer is shortlisted for its "digital shopping service" Foyles Book Search . Continue reading at The Bookseller
[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year category