Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month campaign with the Mirror Group, described as a “branded content partnership”, will see key moments in contemporary books presented as newspaper articles to “show newspaper readers just how relevant and exciting book themes are”. Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
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With Brexit looming larger as the UK's new government takes charge, the publishing industry steps up its drive to drop the VAT on digital reading. The post UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-12 05:30:59 UTC ]
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The United Nations is this week launching a children’s book club with organisations including the International Publishers Association and the International Board on Books for Young People. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading an authentic conversation with a growing audience, from social issues to important life advice,... Continue reading at AdWeek
[ AdWeek | 2018-11-16 00:00:00 UTC ]
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With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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While many in the industry have reacted to Arnaud Nourry's description of the ebook as 'exactly the same as print, except it’s electronic,' others might suggest that that's precisely what the consumer wants from digital reading. The post France’s Arnaud Nourry and that ‘Stupid Product’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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Faber and Touchpress have launched a ‘groundbreaking’ new app, Arcadia, to explore the future of digital reading after ebooks. Bestselling novelist Iain Pears has conceived his new work, Arcadia, to be read as an app. The novel was written using specially-commissioned software and developed... Continue reading at The Bookseller
[ The Bookseller | 2015-08-22 00:00:00 UTC ]
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Amazon and Boots have struck up a partnership for the cosmetics chain to sell one of the e-commerce giant's e-reading devices and its Fire tablets. Customers are being offered a £5 Amazon gift card as an incentive to buy a Kindle Paperwhite device or Fire tablet from Boots, as part of an Amazon... Continue reading at The Bookseller
[ The Bookseller | 2015-08-05 00:00:00 UTC ]
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"Digital reading as a genuine competitor to TV, film, gaming and music" will sound good to just about anyone in publishing. And Mofibo chief business development officer Nathan Hull tells us that's exactly the promise in which ebook subscription services are couched. Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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We all know how certain books, read at key moments in our lives, remain memorable and influential for years afterward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Blinkbox Books is in talks to shift its readers to the Kobo platform when it closes next month. The Bookseller revealed yesterday (26th January) that Tesco will close its ebooks platform at the end of February after exclusive talks with Waterstones to buy it failed at the last minute. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Tesco, the U.K. retail giant and parent company of ebook retailer Blinkbox Books, has reached an agreement that will keep the digital operation in business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Tesco will close its ebooks service blinkbox Books at the end of February after talks with Waterstones to buy the platform broke down. All 60 core staff who work on the blinkbox Books platform are now expected to enter a consultation period over their jobs and are likely to be made... Continue reading at The Bookseller
[ The Bookseller | 2015-01-27 00:00:00 UTC ]
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Waterstones is in exclusive talks to buy Blinkbox books, The Bookseller understands. Tesco is in exclusive talks with one buyer, thought to be Waterstones, with a deal expected to be finalised by the end of this week. The bookseller urgently needs a digital app-based proposition to rival... Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
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The future of Blinkbox books is unclear following the sale of Blinkbox movies to TalkTalk today (8th January). Tesco's trading statement for the 19 weeks to 3rd January revealed that Blinkbox had been sold to mobile and internet company TalkTalk, as mooted at the end of December. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller
[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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According to a report from BookNet Canada, "Canadian publishers have adapted to the appetite for digital reading and embraced ebook publishing as a new norm." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-18 00:00:00 UTC ]
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The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller
[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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