Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened." This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Derbyshire bookshop Scarthin Books has raised more than £10,000 in an appeal to fund urgent structural repairs. Proprietor Dave Mitchell said an engineer has told him he needs to install four steel columns to support 1,000 feet of bookshelves, and has turned to Crowdfunder because he would... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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A Hungarian director's novel about his parents' 145 courtship, in Sweden's refugee camps, emerges as a hot book at last week's London Book Fair; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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HC, Amazon reach terms agreement and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Independent booksellers continue to show their resilience. Jan Saley has recommitted to the bookstore she has operated for the past 38 years and is tripling its space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Gretchen Rubin, author of "The Happiness Project," on how to become a better reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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This week, Toni Morrison's new novel, the story of Anders Breivik and the Massacre in Norway, and Montmartre at the beginning of modernism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Gay penguins, alien lovers and a cartoonist growing up on an Indian reservation are among the subjects of the books Americans are most keen to see banned from library shelves. Continue reading at Stuff
[ Stuff | 2015-04-17 00:00:00 UTC ]
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Frankfurt Book Fair (FBF) is launching a new conference which will focus on seven different publishing markets. “The Markets: Global Publishing Summit” will launch on 13th October 2015, helping publishers around the world to “understand and create partnerships in seven important current and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
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The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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IPR License and agent Lucy Abrahams look at the Poland, one of Europe's dynamic developing book markets, one with huge potential but also many challenges. The post Poland’s Book Market Has Big Potential, Many Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-13 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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This week: our future in space, Chigozie Obioma's wonderful debut novel, and new Amelia Gray. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Smith takes a ‘Honeymoon’ at Other Press and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Every day, children’s booksellers have to overcome hurdles to sell more books and increase foot traffic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Weidenfeld & Nicolson (W&N) will be the masthead sponsor of this year’s inaugural London Book & Screen Week. The sponsorship will give W&N exclusive branding across all online and print collateral for London Book & Screen Week, as well as mobile branding in the form of... Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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Children's Book Week 2015 celebration, which will take place May 4–10, features a variety of events across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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A John Green-like debut novel from France draws international buyers; the memoir by a once-illiterate Colombian artist gets set as a future Penguin Classic; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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