Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
News tagged with: #ve put #digital ecosystem #cottage industry #display ads

Other Publishing stories related to: 'Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability'


Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association publishing


Academic Publishing in China 2017: Hot Topics in Chinese Academic Publishing

Top-tier Chinese universities—namely Peking University, Shanghai Jiaotong University, Tsinghua University, and Zhejiang University—lead the pack in science, technology, engineering, and mathematics research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot topics #academic publishing


Google and publishers edge closer to reaching common ground for GDPR standards

Major European publishers, agency groups and ad tech vendors have agreed on a compromise when it comes to serving ads under GDPR. The post Google and publishers edge closer to reaching common ground for GDPR standards appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serving ads #post google


The International Publishers Association in India: Issues in a Hot-Button World

Three days of presentations, debate, and discussion will bring together in New Delhi representatives of 60 countries amid geo-political and publishing challenges. The International Publishers Association's president is calling for 'trustworthy information.' The post The International Publishers... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
More news stories like this |


Global Kids Connect 2017: Publishers Tackle Hot Topics

Four top children’s book publishers and agents closed out this year's GKC conference with a discussion of global trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global trends #gkc conference #book publishers


Justice a Hot Topic for Religion Publishers

Books on racism, immigration, and poverty feature prominently on religion publishers' lists in the coming year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming year #religion publishers #hot topic


Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #medium-sized publishers


Hot Button Issues for English-Language Publishers in 2014

In 2014, publishers dealt with shrinking bookstores shelves, opaque sourcing, Amazon v. Hachette and the continuing rise of self-publishing. The post Hot Button Issues for English-Language Publishers in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continuing rise #english-language publishers


Book review: A father and son find common ground in 'Along the Way'

Martin Sheen and Emilio Estevez examine the nature of their relationship and the ways it's shaped their lives in their loving, candid new memoir.Martin Sheen was a struggling 21-year-old stage actor when his first son Emilio was born. Sheen, seventh of 10 children in a family that knew him as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review


Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information overload #hot-button issues


As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers


Digital Publishers Find Shared Purpose at W3C Publishing Summit

Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publishers #industry leaders #print publishing #publishers agree #survey conducted


Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #sustainable living #non-fiction books #economic impact #hit hard


Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with: #holy grail #good job #key elements


Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #print media #news organizations #covid-19 pandemic


As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook


Hot Key to publish standalone addition to Black's Folk of Air series

Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 06:55:08 UTC ]
More news stories like this | News stories tagged with: #bonnier #standalone book #hot key #holly black


How to turn your Kindle on or off: Finding the power button

Turning your Amazon Kindle on and off is as easy as finding the power button—except the location of that button has varied from model to model over the generations. Our handy guide will help you, and we've included photos of a variety of models, working our way from the latest down to some... Continue reading at PC World

[ PC World | 2020-04-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle #comprehensive list #amazon kindle