This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
More news stories like this
Manufacturers may hate independent repair stores, but Samsung and Apple appeared to accept the direction the political wind was blowing in. Sadly, Samsung’s warm-hearted embrace of third party repair may not have been as loving as had originally been suggested. Details of the contract the Korean... Continue reading at Engadget
[ Engadget | 2024-05-24 11:15:08 UTC ]
More news stories like this
Memoirs by former publishing executives have become something of a cottage industry this year, with two new books by John Sargent and Charles Scribner III offering accounts of the ongoing evolution of the business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
More news stories like this
An enterprising entrepreneur, he spun the tedium of his daily commute into a cottage industry that gave bibliophiles a novel way of experiencing literature. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 04:08:56 UTC ]
More news stories like this
We once again have to point out that you cannot actually “steal” from a little free library. And you should definitely not get the cops involved if you think someone is “stealing” the explicitly free things you’ve put out. Little free libraries do NOT come with means tests. But is it possible... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-11 15:43:09 UTC ]
More news stories like this
HBO’s take on the Alan Moore and Dave Gibbons comic succeeds where all others have failed, but it is yet another DC project made without Moore’s approvalIt’s been profoundly depressing to watch Alan Moore and Dave Gibbons’s Watchmen mutate into a cottage industry for DC Entertainment. The comic... Continue reading at The Guardian
[ The Guardian | 2019-12-23 13:46:56 UTC ]
More news stories like this
We’ve put together a short list of classic manga series inspired by the game of baseball as played and as celebrated in Japan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
More news stories like this
In a game-changing move, the streaming giant just bought Homecoming creators Gimlet. Plus: the pod going behind the scenes at the Mueller probeIn what is comfortably the biggest deal in the history of podcasting to date, streaming giant Spotify has bought Gimlet Media, the company behind series... Continue reading at The Guardian
[ The Guardian | 2019-02-08 00:00:00 UTC ]
More news stories like this
Facebook's latest news-feed change could affect the cottage industry that has sprung up to help feed viral publishers. The post Collateral damage from Facebook’s news-feed changes begins to pile up appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-07 00:00:00 UTC ]
More news stories like this
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this
This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this
Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this
From Japanese cooking competitions to fine French restaurants, baking bread and vegetarian dishes, we've put together a tasty list of 13 great comics about all kinds of food and cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-04 00:00:00 UTC ]
More news stories like this
It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this
As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this
A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this