It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is how brands are thinking about content creation. It's become very aspirational. Until recently, the notion that brands should try to think like publishers was counterintuitive. Either you were a legacy media company and had a publishing platform, or you didn't. And if you didn't, your only way onto the platform with the right set of eyeballs was to buy your way in via display ads or to insert yourself into stories with a smart PR campaign.For the marketers that have invested in hiring writers and editors to tell company stories, on their own sites or via platforms like the New York Times, Buzzfeed, Mashable, Sharethrough and LinkedIn, this has been a revolutionary and empowering new way of thinking. Brands no longer have to simplify their messages to make them fit into ad copy and can simply tell their stories themselves -- through news articles, blog posts, infographics, ebooks and much more. They can be inspiring, informative or funny, and they can even write posts with killer animated GIFs. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget
[ Engadget | 2023-12-23 07:43:48 UTC ]
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Series sponsored by organisations including coal and gas companies features ‘incorrect’ claims on ‘green gas’ and context missing on carbon capture technology Get our morning and afternoon news emails, free app or daily news podcastIn a double-page spread in News Corp Australia’s metropolitan... Continue reading at The Guardian
[ The Guardian | 2023-09-13 22:00:11 UTC ]
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Michelle Obama at the annual American Library Association conference in June. After keeping a relatively low profile since leaving the White House, the former first lady is returning to the public sphere in dramatic fashion. Continue reading at The New York Times
[ The New York Times | 2018-09-22 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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A German copyright law that gives publishers the exclusive right to the commercial use of their content online is unconstitutional according to Yahoo, which has filed a complaint with Germany’s Federal Constitutional Court.The law, which came into effect last August, gives publishers exclusive... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World
[ PC World | 2014-06-18 00:00:00 UTC ]
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This month, Dan Kois, Jamelle Bouie, and Emily Bazelon discuss Americanah, Chimamanda Ngozi Adichie’s novel about two Nigerians who migrate west: Ifemelu to America, and Obinze to London. Is the romance between these two star-crossed lovers convincing? Do the novel’s sharp-edged takes on race in... Continue reading at Slate
[ Slate | 2014-06-06 00:00:00 UTC ]
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Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World
[ PC World | 2014-02-18 00:00:00 UTC ]
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While most online news outlets worry about their mobile-first strategy, Matter is trying to create a web-first reading experience. It doesn’t publish a print edition, present a bundled collection of news articles or host advertisements. It ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-11-27 00:00:00 UTC ]
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With the likes of Flipboard, Google Currents, Pulse and other magazine-style newsreaders competing for your attention, the folks at Inq Mobile are aiming to delight audiences by delivering personalized content from unexpected sources. As creators of one of the first Facebook phones, they're now... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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The German Bundestag has adopted a controversial, but weakened, online copyright bill that gives publishers the exclusive right to make commercial use of their publications on the Internet. The bill aims to protect publishers against systematic access to copyrighted content by search engine... Continue reading at PC World
[ PC World | 2013-03-01 00:00:00 UTC ]
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A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apples iPads and iPhones tracked and kept users locations for up to a year, creating a step-by-step picture of... Continue reading at AdWeek
[ AdWeek | 2011-05-23 00:00:00 UTC ]
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