Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news articles, where the initiative began. At the same time, the search giant has been encouraging digital retailers to start using the AMP format for the mobile sites, recruiting nearly half a dozen to participate.Now non-news publishers that have adopted AMP seem to have outpaced Google's expectations, with sites that publish rap lyrics or recipes, for example, mingling with news articles in the AMP results up top. The change today should address that and surface those pages in the rest of the search results. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
News tagged with: #change today #news articles #search giant #full list

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Google Revs Up Mobile Web With AMP, But What About Marketers?

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[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Google AMP is good for mobile web users – but what about publishers?

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[ The Guardian | 2015-10-11 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

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[ AdWeek | 2015-10-08 00:00:00 UTC ]
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Google's AMP Is Facebook's Instant Articles for the Mobile Web

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[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

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[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Google's Accelerated Mobile Pages project aims to speed up the mobile web

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[ PC World | 2015-10-07 00:00:00 UTC ]
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Publishers warm to Google, but still worry about getting crowded out in search results

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Google Debuts AMP Stories for Mobile Readers

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[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

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[ AdWeek | 2016-12-03 00:00:00 UTC ]
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[ Digiday | 2016-11-15 00:00:00 UTC ]
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[ PC World | 2016-08-03 00:00:00 UTC ]
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Google Launched Faster-Loading Mobile Pages Today for a Bevy of News Sites

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[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

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Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

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[ Digiday | 2018-08-23 00:00:00 UTC ]
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