Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web

Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news articles, where the initiative began. At the same time, the search giant has been encouraging digital retailers to start using the AMP format for the mobile sites, recruiting nearly half a dozen to participate.Now non-news publishers that have adopted AMP seem to have outpaced Google's expectations, with sites that publish rap lyrics or recipes, for example, mingling with news articles in the AMP results up top. The change today should address that and surface those pages in the rest of the search results. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]

Other news stories related to: "Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web"


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this


World Digital Media Awards Winners Inspire Emotion, Awe

The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg.   Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
More news stories like this


Google's 'Mobilegeddon' Has Arrived for Sites That Aren't Mobile-Friendly

Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms -- publishers that try to game Google's algorithm with keyword-laden headlines tied to content of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-21 00:00:00 UTC ]
More news stories like this


HC and Bloomsbury on Irish children's award shortlist

HarperCollins Children’s Books and Bloomsbury Children’s both have two books shortlisted for this year’s Children’s Books Ireland (CBI) Book of the Year awards [see full list below]. Bloomsbury’s Apple and Rain by Sarah Crossan and When Mr Dog Bites by Brian Conaghan are on the shortlist, as... Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
More news stories like this


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this


Google 'experimenting with buy button'

Google is looking to experiment with a "buy now" button that would allow browsers to shop directly through the search engine, without having to visit a retailer's own website. According to a report in the Wall Street Journal, the search giant is seeking to compete directly with Amazon, which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-17 00:00:00 UTC ]
More news stories like this


German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this


Kirkus Prize: The nominees for the first-ever awards have been announced

The book review journal Kirkus Reviews is awarding prizes for the best fiction, nonfiction, and young readers' books for the first time this year. Here's the full list of nominees. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-03 00:00:00 UTC ]
More news stories like this


Google strips down its news service to pacify German publishers

Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget

[ Engadget | 2014-10-02 00:00:00 UTC ]
More news stories like this


News Corp: Google is a 'platform for piracy' with 'cynical management'

News Corp, Rupert Murdoch's media behemoth, is the latest source of criticism of Google. Robert Thomson, the chief executive of the company -- responsible for the Times and the Sun in the UK as well the book publisher HarperCollins -- has written to the European Commission to complain that the... Continue reading at Betanews

[ Betanews | 2014-09-18 00:00:00 UTC ]
More news stories like this


German copyright law is unconstitutional, Yahoo says in complaint

A German copyright law that gives publishers the exclusive right to the commercial use of their content online is unconstitutional according to Yahoo, which has filed a complaint with Germany’s Federal Constitutional Court.The law, which came into effect last August, gives publishers exclusive... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this


German publishers start legal action against Google over news snippets

German news publishers are escalating their fight to get a cut of the ad revenue that Google makes when it republishes parts of their news articles.The publishers’ society VG Media has started legal proceedings against Google after the search-engine giant refused to negotiate with the collecting... Continue reading at PC World

[ PC World | 2014-06-18 00:00:00 UTC ]
More news stories like this


Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this


German media boss criticises Google

In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World

[ BBC World | 2014-04-17 00:00:00 UTC ]
More news stories like this


German publishers join collecting society to collect money from Google

Twelve German online news publishers have taken a 50 percent stake in collecting society VG Media, with the aim of receiving compensation from search engines that republish parts of news articles.Joining collecting society VG Media is the publishers’ first step toward collecting compensation... Continue reading at PC World

[ PC World | 2014-02-18 00:00:00 UTC ]
More news stories like this


Matter Faces Familiar Challenges in Crafting a New Web Experience

While most online news outlets worry about their mobile-first strategy, Matter is trying to create a web-first reading experience. It doesn’t publish a print edition, present a bundled collection of news articles or host advertisements. It ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-27 00:00:00 UTC ]
More news stories like this


Google+ adds author attribution and embedded posts

Google+ is a great social media service for people to interact with friends and strangers alike. However, much like fellow social media sites Facebook and Twitter, it also serves as a great tool for bloggers and writers. Yesterday, Google announced that it is bolstering its social media service... Continue reading at Betanews

[ Betanews | 2013-09-10 00:00:00 UTC ]
More news stories like this


Material aims to outdo Flipboard by adapting to your changing interests

With the likes of Flipboard, Google Currents, Pulse and other magazine-style newsreaders competing for your attention, the folks at Inq Mobile are aiming to delight audiences by delivering personalized content from unexpected sources. As creators of one of the first Facebook phones, they're now... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this


Google applauds Germany's weakened online copyright law

The German Bundestag has adopted a controversial, but weakened, online copyright bill that gives publishers the exclusive right to make commercial use of their publications on the Internet. The bill aims to protect publishers against systematic access to copyrighted content by search engine... Continue reading at PC World

[ PC World | 2013-03-01 00:00:00 UTC ]
More news stories like this


Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this